Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. 4: Who’s using content marketing effectively?

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking. But be sure to blog regularly and consistently, adding real value for audiences.

Video 160

Video Banking Data Software 160

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. This is a living document, so don’t forget to update prodigiously. All relationships take effort, and that includes the one between client and communications agency.

Agency 64

Agency Meeting Technology Software 64

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Document Everything. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JULY 25, 2023

These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers. Influencers can document the event through live videos, stories, and posts. The post Engaging Food Influencers for Snack Brand PR Success appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Creativity Storytelling 78

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. Williams & Associates. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive.

Energy 64

Energy Study System Technology 64

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Word document? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. It’s a paradox of business writing that shorter documents take more time to create and edit. But some just entering our profession may be surprised by what type of writing a typical PR position requires. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

DECEMBER 29, 2021

Companies can create entertaining and engaging video content across most social media platforms, including Instagram and Facebook, to allow consumers to make purchases directly on those platforms. The decline of organic reach has been well-documented by many companies in the last few years.

Social Media 60

Social Media Trends Media Instagram 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. Nail the right database for media research. This is the most important one for PR agencies. The entire process of media outreach is by nature frustratingly inefficient.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JANUARY 5, 2021

It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. 5) Articles, blog posts and content picks. Burrelles says podcasts grew during the pandemic , rather than decline as some had predicted because people consume more media when they’re isolated at home. He joins from C3.ai

Pitching 148

Pitching YouTube Community Company 148

Practical Law Construction

OCTOBER 16, 2020

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ). Word recognition.

Conference 52

Conference System Video Meeting 52

Sword and the Script

SEPTEMBER 14, 2022

But this notion can easily become a slippery slope, however, given the long list of well-documented cognitive biases that exist in human psychology. Pew points to blatantly false information put out by the extreme right as the catalyst. I don’t believe reasonable people disagree with denying voice to proven liars.

Survey 95

Survey Communications Media Engineering 95

Presspage

MARCH 15, 2023

The current generation of AI already provides a perfect assistant to help you deal with some essential, but very time-consuming parts of your job. As a company full of nerds, we have already written rap-style recipes, requirements and documentation with it. We are curious to see what its next generations will bring.

Technology 78

Technology Creativity Storytelling Communications 78

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 55

Brand Branding Instagram Community 55

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. If you fail to write a strong document, however, you could also fail to generate leads. Writing a press release is easier than you might think.

Writing 60

Writing How To Examples Consumer 60

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS).

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Listen to this blog post: [link]. Prediction is nothing more than sophisticated mathematical extrapolation of existing data.

Analytics 92

Analytics Software Data System 92

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

Cision

DECEMBER 12, 2016

I started a blog my senior year in college, after years of being told, “You should be a writer,” but not having much interest in writing. Within a few years, it consumed me and I realized that I wanted to work in the media. I had a blog before many of my peers, I joined Twitter in 2008—before most folks.

Social Media 120

Social Media Twitter Strategy Interviews 120

Contently - Strategy

MAY 8, 2019

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. The image of the stereotypical salesperson sets up sales as some sort of game, like the goal is to dupe consumers into buying something they don’t need. The modern seller is more of a helpful consultant.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? Messaging: As suggested above, consumers have primary responsibility for controlling their product use. ” Subscribe to Mindful Matters blog.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. Google Analytics Website Traffic.

Report 81

Report Data SEO Analytics 81

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there.

Measurement 120

Measurement Case Study Pitching Agency 120

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

ISEBOX

OCTOBER 25, 2016

You’ve included images, video, audio and/or documents to make it easier for journalists to run with your story. Journo Kate who writes for non-techy consumers. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Your SEO is on fleek. We said that. You’re welcome.) Well, let us catch you up!

SEO 70

SEO Writing Engineering System 70

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. This blog post lists over 40 marketing AI techs you can try. Today, more B2B marketers than ever rely on a content marketing approach. Need more ideas?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). These men and women make their livelihood selling tools and equipment at repair shops.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88