ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Word document? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. Headline writing tips. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 5, 2021

It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. The company serves “28,000 customers” around the world. Check it out and see if you agree.

Pitching 150

Pitching YouTube Community Company 150

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Contently - Strategy

MAY 8, 2019

But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. The image of the stereotypical salesperson sets up sales as some sort of game, like the goal is to dupe consumers into buying something they don’t need.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Practical Law Construction

OCTOBER 16, 2020

In regard to cost, a Zoom Pro Account costs in the region of £120 per year, whereas for platforms managed by commercial organisations, costs appear to range between circa £1,000 per day and circa £20,000 per party per week for the all singing and dancing systems used on sizeable international arbitrations. Electric file and folder names.

Conference 52

Conference System Video Meeting 52

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line.

Communications 78

Communications Measurement Tools Enterprise 78

Ethical Voices

MAY 8, 2023

You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. The second way is with the documentation submission.

Ethics 70

Ethics Training Financial Survey 70

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

Ethical Voices

MAY 6, 2023

You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. The second way is with the documentation submission.

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Create workflows to streamline internal and external communications. Emily is a dual major studying Public Relations at S.I.

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Their businesses are often all-consuming, back-breaking and require full family support. In my current position, I have a mix of operational and strategic responsibilities.

Groups 55

Groups Meeting Transportation Media 55

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. Final thoughts. FIDIC, as usual, is well ahead of the game.

Construction 52

Construction Engineering Community Resources 52

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Buzzstream

APRIL 25, 2024

The only outgoing link from the page was to an internal page. Another example you might encounter is a site that appears to link to brand pages, but upon checking, the links are to an internal database. Crunchbase is an excellent example of this. What does “helpful” content look like? That’s hard to quantify exactly.

Brand 62

Brand Branding How To SEO 62

Beyond PR

MAY 8, 2018

At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience.

Marketing 45

Marketing Trade Shows Local B2B 45

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. A documented content strategy is equally critical to building an impactful marketing strategy. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

APRIL 22, 2016

Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. This can be time-consuming and difficult to stay on top of so be sure to share the burden. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. If you were just Chris Consumer would you think what you have to say is interesting? Yet, these are all things we see in well over 90% of all press releases.

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. The souvenir booklet - a 40-page document with a “Which Came First?” When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. This process involves documenting all of the risks to your business, estimating their likelihood and impact, and creating a plan to mitigate them.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

DECEMBER 13, 2021

A crisis in an organisation can jeopardise a major product line or business unit, negatively impact the financial performance of the firm, and negatively impact the health and well-being of consumers, workers, neighbouring communities, or the environment. External and internal threats. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

AUGUST 9, 2018

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. Now imagine it’s two years later or longer.

Writing 72

Writing eBook Case Study System 72