Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

5W PR

JUNE 23, 2023

Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. CaLynna Sorrells CaLynna Sorrells (@ curlycalynna ) is another up-and-coming influencer in the #HairTok community, with a focus on curly natural hair. Brands such as Beachwaver Co.,

Brand 88

Brand Branding Video Community 88

Wadds Inc.

JULY 26, 2023

I’ve set these out in this document. Sharing updates, good and bad, on my blog and LinkedIn has become a defining and valuable part of this project. Sharing updates, good and bad, on my blog and LinkedIn has become a defining and valuable part of this project. One of my supervisors likens it to a public laboratory.

Publicity 98

Publicity Healthcare LinkedIn Community 98

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. The contributors all responded to a blog post in late August. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Invite the media, prominent members of your community, and your friends and family! Learn How to Write a Great Press Release.

Small Business 95

Small Business Community Local Social Media 95

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals.

Training 95

Training Trends Media Survey 95

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. Investing in this formula: Document + Create + Advocate. first appeared on Karens PR + Social Media Blog. But that’s sometimes what happens in life! Thanks and have a great day.

Conference 82

Conference Agency Resources Social Media 82

Stephen Waddington

OCTOBER 11, 2017

My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Crowdsourcing a community of practice. The #PRstack and #FuturePRoof communities are both based on this model. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Guidelines Community Pitching 111

Contently - Strategy

OCTOBER 18, 2023

Unlocking Customer Experience Transformation Imagine this: You’re searching for something on Google and come across a branded blog that feels like it was written just for you. What are their favorite social platforms, blogs, and communities? Stay organized by documenting your audience personas in your content strategy.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. 5) Articles, blog posts and content picks. Welcome to 2021! He joins from C3.ai Customer networking.

Pitching 150

Pitching YouTube Community Company 150

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 55

Brand Branding Instagram Community 55

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 149

Media Relations Media Print Software 149

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. Kerry in particular has made a huge contribution to the panel’s work and been instrumental in sharing its message within CIPR communities and further afield.

Report 96

Report Ethics Government Training 96

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Here are some ways to “humanize” your brand on social media: 1. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. I once observed the CEO of a tech company making edits to a blog post.

Survey 137

Survey Measurement System Education 137

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

PR 20/20

OCTOBER 23, 2018

This blog post lists over 40 marketing AI techs you can try. Buyer personas help you do that, because they’re detailed documents that profile who you’re marketing to—their pain points, goals, preferred communication channels, and more. , and everyone should be preparing for it. Need more ideas?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content.

Company 99

Company Survey Pitching Report 99

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. Are they radical blogs? I had all the information.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Respond to Tweets: When members of your community talk to you, they want a response.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Here are some ways to “humanize” your brand on social media: 1. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Communications Conversations

AUGUST 17, 2017

Lots of gorgeous GoPro shots documenting her adventures in Ironman and triathlon training and competing. Twin Cities Mom Blog. A little bit of everything – a very real look at life as a professional, a mom and a dog owner (not to mention an awesome home makeover documented in Insta Stories and posts!). Erin Klegstad.

Instagram 114

Instagram Fashion Local Sports 114

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Here are some ways to “humanize” your brand on social media: 1. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 11, 2016

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. According Glassdoor’s annual report , 89 percent of millennial workers prefer benefits over a pay raise.

How To 120

How To Media Employee Policies 120

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 107

Twitter Analytics Community Facebook 107

Karen Freberg

FEBRUARY 4, 2018

What are your goals and what do you want to contribute to the larger community? Document, Don’t create. As Gary says, documenting will keep you honest on where you are, and where you have been, but also show the journey you have been on. Intent is one of them – what is your overall purpose and why?

Social Media 45

Social Media Media Education Industry 45

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Bianchi Biz Blog

FEBRUARY 22, 2021

I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). Since starting that blog, it has evolved into a platform providing readers perspective of real-world experience behind the wheel at other industry events.

Groups 55

Groups Meeting Transportation Media 55