Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Jolie Shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Jolie Shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Jolie Shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? One of my favorite local Instagram campaigns is #onlyinmn. I blogged about it earlier this year. More volunteers? Employee engagement?

Corporate 60

Corporate Creativity Employee Instagram 60

Beyond PR

MAY 8, 2018

If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. Source: GNP Company). Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Journalistics

FEBRUARY 25, 2013

A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. If you build a news blog for example and treat it as your owned media channel, you can publish your news on a regular basis. What are the top topics you can speak about?

Media Relations 52

Media Relations Media Pitching Writing 52

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The addition I would make today would be resources for long term post-crisis support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Community platform Hartverwarmers is still active, inspiring thousands of activity directors every month.

Software 78

Software System Training Enterprise 78

PR Conversations

AUGUST 18, 2011

I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept.

Construction 40

Construction Internal International SEO 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running.

Tools 78

Tools eBook Print System 78

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 7, 2015

This blog keeps a running tab of creative ideas and here is the latest in an occasionally roundup series of some of the ideas we find most unique or inspiring. History written in tweets,” read the blog post from graduate students at the University of Luxemburg. Trapper Keeper: What is Old is New Again.

Creativity 60

Creativity Publicity YouTube Insurance 60

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. These pages are typically found on library sites, educational websites, and local government websites.

Google 71

Google Infographics Pitching Resources 71

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. I wrote a blog when I first joined 3M about what it is like to jump the fence. Do you yield?

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

PR Conversations

DECEMBER 16, 2015

In many ways 2015 has been a year of diversity, something we at PR Conversations champion in our vision to reflect a wide variety of voices, shine a light on lesser-known people and new experiences, offer a platform for informed discussions and take a fresh approach to looking at public relations in a global-local context.

Groups 40

Groups Sports Study Examples 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52