Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog?

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Blogging benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. How long does it take to write the average blog post?

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them.

How to identify subject matter experts for a business blog

PR Daily

Producing quality content for an industry blog can be challenging. These experts give your blog content inherent authenticity and credibility, and help build a foundation for relevant and engaging content. Weidert Group blog.

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly.

The Top 25 UK Interior Blogs

Norton's Notes

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. Bright Bazaar Blog. What I love about Kate’s blog is that the content type differs daily. Fresh Design Blog.

The Top Ten Weight Lifting Blogs

Norton's Notes

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of different tools to assess a blog’s influence both paid and unpaid but I also like to use human interpretation to avoid nasty spam blogs. Blog Name. About the blog. A great blog and nicely put together.

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Focus on producing a blog that’s great for your readers.”.

The 20 Responsibilities of PR and What They Entail


The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Blog Musings PR industryMost of us see what our jobs entail at the point of hire.

Five Tips to Prevent Zoom Fatigue PR Blunders 


Countless studies have documented the negative effects of fatigue, including “ degraded performance, ” which may include errors and miscommunication. No BS BlogAre you tired all the time? Taking more naps than seems healthy and normal?

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How to Use Google Docs with WordPress, and Why It’s Awesome


Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously.

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What Goes in an Annual PR plan


If it’s someone else’s company, I’d still suggest making it human and real, but check with them first because lots of people are still very allegiant to formal, stuffy documents that lull most people to sleep during the day.

The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

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An Evening at Ready Set Raise


is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. No BS BlogLast night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

9 Ways To Up Your PR Game


“One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago.

What Goes in a Great Media Kit


And I receive them from organizations hoping for coverage in our blog. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. Blog PR Agency AdviceI get to sit on both sides of the media kit divide.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Top PR Blogs You Should Be Reading .

#SelfPub – Part 3: The RESET Style Guide


A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure.

Google Analytics - An introduction for PR teams


After you register your site on the platform, GA prompts you to add a JavaScript code in HTML document of all web pages. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments. SaaS,Blog,News,carousel

Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

An AI system integrated in Showpad captures usage data from content in accordance with GDPR, identifies successful sales techniques and in turn automates provision of content for shareable sales documents. Blog News PR sales enablement showpad win

And finally… Known Unknowns

PR in High Definition

Essentially, it’s a website that documents all the gaps in human knowledge. And finally (light relief) Blog and finallyEver wanted to know why we have dreams or why ball lightning exists? Well, tough, because no one knows.

#SelfPub – Part 2: Finding Alphas*


All write: books, blogs, essays, strategy documents, newspapers, board reports. PR/Business blog nooptin*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon.

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Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

In order to review drafts of crisis communications and figure out a document, intention, strategy and communication strategy internally before going to the outside world. Blog Cybersecurity Data Protection Law Lili Li Metaverse LawAn interview with Lily Li, Principal of Metaverse Law.

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Happy Birthday World Wide Web

PR in High Definition

Blogging wasn’t really a thing – I’d seen Geocities, but those backgrounds … Google maps didn’t exist; my life in London relied on a cheap A-Z map with post-it notes marking night bus locations. The first ever web page was a communications document ; a guide on how to use the web.

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How to Improve Your B2B Content Marketing

B2B PR Sense

Develop a Documented Content Strategy. While everybody seems to see the need for content, many people overlook the need to document it. As shown by the MarketingProfs report , only 41% said that they have a documented content strategy. Why is documenting your strategy important?

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Make it a living, breathing document. . Blog brand campaign Media Relations PR CampaignBefore launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign.

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Is kind leadership an oxymoron?

PR in High Definition

But Barra wasn’t only a great leader with the big issues; she reputedly changed GM’s entire dress code from a long-winded document to ‘ dress appropriately ’, treating staff with the trust and respect to make their own decisions.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels.

How to Write an Agency Brief

Action PR

Very simply, an agency brief is a document that summarises what you want your agency to do. Put your answers to these questions in a simple word document and take your agency through it over the phone or in a meeting.

Ready, Set, Onboard


It’s imperative to share this document within the first week and prior to your second meeting. No BS BlogOnboarding new clients is the honeymoon period of the new relationship. Both parties are excited but still figuring out what’s to come.

Ready, Set, Onboard


It’s imperative to share this document within the first week and prior to your second meeting. No BS BlogOnboarding new clients is the honeymoon period of the new relationship. Both parties are excited but still figuring out what’s to come.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track. Creating content for your own blog?

How to Land a PR Internship


Check your emails and supporting documents for errors. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout. No BS BlogInternships. Ugh, am I right?