Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Until next time! Critical Mention. Jolie Shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Until next time! Critical Mention. Jolie Shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Until next time! Critical Mention. Jolie Shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content.

Company 102

Company Survey Pitching Report 102

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. I once observed the CEO of a tech company making edits to a blog post.

Survey 143

Survey Measurement System Education 143

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Shift Communications

MARCH 19, 2015

SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. For our community members and industry, expect to learn more on our blog, in our public talks, and in our resources. said Will Pryor, Sr. Worldwide Partner Program Manager at Google.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. Source: GNP Company). Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The addition I would make today would be resources for long term post-crisis support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization. Horizontal.

System 52

System Employee Meeting Internal 52

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

AUGUST 18, 2011

When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011. How much does current leadership recognize and value the remit of public relations (i.e.,

Construction 40

Construction Internal International SEO 40

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). You can also post your questions here for the community.

Measurement 219

Measurement Customer Service Analytics Leadership 219

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Document this workflow overview. Choose workflow experiments.

How To 60

How To Software System Employee 60

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

PR Conversations

DECEMBER 16, 2015

The representation argument is that PR practitioners need to reflect the communities in which they operate; indeed, that there is a business advantage in employing a diverse workforce. In March this year I wrote a post on my Greenbanana blog about belonging to a ‘ sinister minority group ‘ as I am left-handed.

Groups 40

Groups Sports Study Examples 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Thousands of these documents are published every day on newswires and websites. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks. Project Management. AND the discounts can be combined!

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 176

Marketing Employee Content Marketing Training 176

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164