Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

Trending Sources

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday!

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The social Fringe community.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Joining us that night will be special guest and co-moderator, Jacqueline Jensen , who is the Community Evangelist at Piktochart.

What is Community?

HMA Public Relations

When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. The post What is Community? Featured Uncategorized Abbie Fink Community Facebook groups HMA Public Relations Professional groups What is Community

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. He will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc. Guest Post by J.D. Lasica.

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” Even if it’s from a blog(ger) I know and respect. I confess.

Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.

8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. In a blog, you can show them. Blog about what you aspire to be. Blog for the job.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images.

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today. A follow up blog post by PR 2.0

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

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9 steps to crafting alluring blog posts

PR Daily

Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. The first step to coming up with new blog topics is the brainstorm.

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How to Make Your Community the Heart of Your Content Strategy

PR News

You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued. The post How to Make Your Community the Heart of Your Content Strategy appeared first on PR News Blog. If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Four Tools to Help Build Your Social Community

Waxing UnLyrical

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. Hint: If you optimize your blog posts by properly filling out the excerpt , then this will work even better.

3 blog pitching tips from Chip Chick

PR Daily

Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Follow blog community conversations. “PR Many consumers now trust bloggers more than they do mainstream media outlets.

7 tips to help you launch a blog

PR Daily

Many PR pros are passionate about blogging and social media. classes at Curry College , I talked about why and how to launch a blog. Based on a variety of student questions, it occurred to me that I should write about how to start a blog. Use your blog to learn.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Neither one of those companies saw sales solely because of a blog. How Long Should a Blog Post Be? [A

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Get bigger bang for your blog: Cisco shares 3 tips

PR Daily

Blogs are challenging. Cisco’s blog. Here, two Cisco insiders share their lessons for attracting traffic and attention for your blog over the long haul: 1. Cisco’s blogging team does this with Dynamic Signal ’s Voice Storm. Launch a guest-blogging program.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doktor Spinn

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. But what exactly is the role of a community manager?

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Focus on producing a blog that’s great for your readers.”.

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How to find a good social media blog to add to your reader

Communications Conversations

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors.

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! G put me on her top 50 list of blogs, so I’m a rockstar. Adding context and community.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? What is your favourite blog/website/podcast (in relation to the topic) and why? I learn something every time I visit the Moz blog. Great brands will always be able to create loyal communities of customers / prospects.

Taking Your Blog Post Series on the Road

Waxing UnLyrical

So, when it comes to blogging and guest posts, it should be no surprise that these two can be combined to create a good effect. You can place a series of blog posts on disparate blogs as guest posts. You can link back to the different blogs inside each post as well.

The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more.

Blog positions UPS as logistics leader

PR Daily

The global transportation and logistics company had a blog, but traffic was low. The blog is drawing praise in the industry. Reading the UPS blog is often like looking a year or so into the future," Capterra stated. A story called " The Secrets of the Most Community-Minded U.S.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Social media and blogs require a certain frequency of posting to remain “viable” and effective. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO.

Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. Blogging Best Practices: How to Get More Blog Readers. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Happy Monday, everyone!