ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Frederik Vincx

JULY 17, 2023

Publication of crowd-sourced book with sector expert. One year after the first lockdown, we partnered with an industry expert to publish the book ‘Hartverwarmers’, with the most creative activities. Frederik is a creative force for good that every sector needs. First version launched within 3 days.

Creativity 78

Creativity System Community Industry 78

5W PR

JANUARY 12, 2024

The joy of unwrapping From the giggles sparked by Little Passports’ global adventures to the excitement of unboxing Once Upon a Book’s curated children’s stories, subscriptions weave wonder into the routine. Convenience becomes a luxury, freeing up precious energy for what truly matters.

Brand 78

Brand Branding Energy Community 78

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. She’s also proofread more than a million words on my blog and in my books. John Brown, Lois Brown, and Sara Collinge have built Don’t Cry Wolf as a model activist agency supporting brands with environmental and social concerns.

Creativity 98

Creativity Policies Mobile Storytelling 98

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

5W PR

NOVEMBER 19, 2022

Given below are some creative ways by which influencer marketing can be utilized to promote hotels. For instance, creative photos of influencers with their friends would help to promote hotels. Whenever someone liked the posts, that person would get an email which included booking information. Look for the right influencer.

Hotels 88

Hotels Marketing Travel Creativity 88

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007.

Case Study 40

Case Study Conference Reputation Small Business 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. I can envision a red carpet and an influencer with a role in the sequel with a book to sign at the booth. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. I thought, “A children’s book… seriously?” ” But creative passion can appear out of the blue! My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. genAI models are trained on massive databases that encompass books, articles and websites. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. genAI models are trained on massive databases that encompass books, articles and websites. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PRSay

DECEMBER 21, 2020

Decades ago, when we worked at the same agency together, Annie Heckenberger, who — at the time as a senior account executive in our media group — personified the idea of exerting your influence to achieve results in your organization. Devote 30 minutes a day to reading one of the wide variety of available books on leadership.

Leadership 189

Leadership Conference Training Data 189

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. At Konnect Agency, our team of influencer marketing experts works alongside brands to develop meaningful partnerships that drive ROI during this holiday sale season. Providing Clear Creative Guidelines. can take longer than normal.

Creativity 59

Creativity Analytics Guidelines Agency 59

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Analytics 56

5W PR

NOVEMBER 23, 2022

For instance, a publishing house can use a solo show to review a book. While being a guest on a different podcast, one can get creative. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Co-hosted shows are great for two or more people who share the same interests.

Marketing 88

Marketing SEO Interviews Creativity 88

Prohibition

JUNE 2, 2023

From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention. Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions?

Transportation 62

Transportation B2C Social Media Retail 62

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. David Ogilvy set a great lead for us as an agency. Do you have a set creative process?

Creativity 120

Creativity Comparison Consumer Examples 120

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first.

Publicity 218

Publicity Leadership Groups Creativity 218

PRSay

APRIL 25, 2024

For Pete’s sake, crack a few books. As a creative or technical wunderkind? Erik Clausen is a managing partner at CG Life , an integrated marketing communications agency for the life sciences, pharma and health care. Never expect your job to teach you everything. Seek out relevant courses, workshops, seminars and webinars.

Strategy 87

Strategy Brand Branding Leadership 87

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We are pros at creating briefing books for executives to prep them on what to expect. Nothing stresses out a PR person more than last-minute plans with very little thought. Going into the date, we will have created a mental list of question.

Product Launch 296

Product Launch Training Interviews Software 296

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. We are a full-service PR agency that can help you elevate your brand and amplify your message. Book a demo today. This fosters interaction and excitement around the brand.

Social Media 61

Social Media Video Viral Brand 61

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62