Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Messaging isn’t a one-time deal.

Four Tips on Successfully Building Your Own Creative Department

PR Expanded

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. Look to hire creatives who are both extroverts and introverts.

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

Oregon agency gets creative in product testing

PR Daily

Many PR pros would argue that the most effective agency employees are the ones that most fervently and enthusiastically use their clients’ products. The Roundhouse agency from Portland, Oregon, apparently agrees.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The Art Of Storytelling In Business Communications And Public Relations.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings.

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity.

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5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

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8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative.

Creative Uses for Google Analytics in Public Relations

Shift Communications

The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

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Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

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PR Agency Offsite, Japan Style

Ishmael's Corner

Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency.

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3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

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An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? It’s far too easy to say that B2B technology is dull.

Injecting Creative Into Marketing for More Earned Media

Cision

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

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7 ways to reignite your creative spark

PR Daily

When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Image Sources: Nike , Kuno Creative.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” Dani’s philosophy resonated with me as taking risks is a core value of our agency.

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Anything creative! Talk about what it’s like to work with so many teams across the Agency.

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How to get more from the creative brief process

PR Daily

Early in the creative process, details matter. Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship. Clients often lack the consistency necessary to provide streamlined briefs to their agencies.

When creativity strikes

Wildfire

And being in an agency a lot of that focus has been around conducting more effective brainstorms. And sometimes this is can be subconscious problem solving, or creativity. Many people struggle with brainstorms and “forced creativity”, and therefore label themselves as “not creative”. But everyone can be creative, they just need to find the right way to unlock the ideas. The post When creativity strikes appeared first on Wildfire.