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Book Review: Social Media for Strategic Communication By Karen Freberg

Deirdre Breakenridge

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

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Level Up with a Brand Book Crafted by a Creative Agency

Konnect Agency

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. A creative agency-fueled map for your brand’s many endeavors.

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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

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Podcast: Minds Worth Meeting Episode 2.3: AI and Creative Machines with Hod Lipson

Stern + Associates

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. Hod, who wrote the book “ Driverless: Intelligent Cars and the Road Ahead ,” says that it will still be some time before we see truly driverless cars on our highways – “they have to earn their place,” he says.

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Fail Better in 2024: Two Books to Help Overcome Your Fear of Failure

Stern + Associates

Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns. Nobody’s perfect and everyone makes mistakes.

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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

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