Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

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Writing Social Media Crisis Communications Conference 105

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

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Brand Branding Social Media Conference 64

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

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Public Affairs Publicity Pitching LinkedIn 145

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Hope we’re all OK on that?

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Creativity Newspapers Crisis Employee 116

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Agency Social Media Media 141

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

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SEO Creativity Journalism Agency 120

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

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Creativity Resources Publicity Local 114

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

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Viral Publicity Storytelling Media 120

Stephen Waddington

AUGUST 14, 2018

We switched our creative PR efforts for educational activities. We organise webinars and produce e-books; we also allow our clients to promote their expertise. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

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Tools Film Brand Branding 112

Stern + Associates

MAY 23, 2023

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S. Limiting choice is a proxy for structure,” Iyengar concludes. “By

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How To Creativity Tools Exercises 62

PR 20/20

NOVEMBER 26, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Green: Creativity. It’s something we do on a daily basis.

Creativity 60

Creativity Marketing Agency Trends 60

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

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Writing Creativity Skype Communications 60

The Stalwart Blog

OCTOBER 8, 2016

Get Lit got me thinking about my own creative process and that of my peers. Why don't I ever take a step back, connect with the classics before I launch myself into my next creative project? We should all curate an anthology of articles, books and poems for inspiration or the classics that made us love language in the first place.

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Creativity Nonprofit Communications Interviews 83

HMA Public Relations

AUGUST 2, 2017

Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. The post #BookClub – Creativity in Business appeared first on HMA Public Relations. Click below for more].

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Creativity Publicity 40

Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. Thanks, Matt!).

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Industry Agency Creativity Measurement 62

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Writing Internal 56

Stephen Waddington

OCTOBER 9, 2022

She’s also proofread more than a million words on my blog and in my books. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together. We’ve been inspired by two of Wadds Inc.

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Agency Storytelling Creativity Brand 146

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. What makes a visionary company a true visionary?

Company 65

Company Marketing Leadership Industry 65

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. You‘ll be familiar with the format: a punchy and provocative title, an initial chapter that sets out the thesis, followed by 11 chapters of guff to pad out the book.

Industry 123

Industry Marketing Case Study Creativity 123

Stephen Waddington

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Meeting Publicity Storytelling Ethics 111

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

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Ethics Creativity Social Media Crisis 52

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. I can envision a red carpet and an influencer with a role in the sequel with a book to sign at the booth. Looking for an agency partner that can both bring creative ideas and.

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B2B Creativity Marketing Film 97

Shift Communications

MAY 17, 2023

genAI models are trained on massive databases that encompass books, articles and websites. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Fact-check everything.

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Publicity Guidelines Communications Creativity 78

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Social Media B2C Storytelling 45

5W PR

NOVEMBER 19, 2022

Given below are some creative ways by which influencer marketing can be utilized to promote hotels. For instance, creative photos of influencers with their friends would help to promote hotels. Whenever someone liked the posts, that person would get an email which included booking information. Look for the right influencer.

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Hotels Marketing Social Media Instagram 88

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

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Case Study Agency Communications Analysis 160

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Social Media 318

Social Media Viral Analysis Trends 318

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

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Media Data Social Media Case Study 43

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. However, doing so is often tricky without the right strategy in place.

Marketing 55

Marketing Strategy Customer Service Consumer 55

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

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Writing Google Blogging Exercises 83

Stuart Bruce

MAY 20, 2015

The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features. My #PRstack is free and distributed under a Creative Commons license.

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Tools eBook SEO Publicity 60

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. But get creative. National Animal Safety and Protection Month. for that.

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Pitching Media YouTube Video 130

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Storytelling 40

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Cars can drive themselves and machines outperform doctors in medical diagnostics.

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Ethics Creativity Technology Tools 100

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Always use headphones when recording, to make sure there’s no background noise and that your audio levels are even and not distorted. Sell the Star Power.

Social Media 268

Social Media Media Television Communications 268

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. I thought, “A children’s book… seriously?” ” But creative passion can appear out of the blue! My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

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Facebook Social Media Community Writing 40

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Media Relations Social Media Journalism 352