Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. That’s ultimately how this book proves its worth.

Technology 98

Technology Data Analysis Internal 98

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154

Strategy Communications Brand Branding 154

Deirdre Breakenridge

JULY 30, 2015

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. The author, Patrice Tanaka, is a PR industry leader, so I can certainly relate to her passionate story, after I’ve spent 27 years in PR and marketing, as an agency owner and now as a consultant.

Agency 150

Agency Conference Marketing Industry 150

Deirdre Breakenridge

JULY 30, 2015

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. The author, Patrice Tanaka, is a PR industry leader, so I can certainly relate to her passionate story, after I’ve spent 27 years in PR and marketing, as an agency owner and now as a consultant.

Agency 150

Agency Conference Marketing Industry 150

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124

Agency Insurance Insurance Financial 124

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Flashman is a former journalist with BBC, Sky and ITN turned agency marketing founder working for brands including Coca-Cola, Microsoft, Tata and the World Economic Forum.

B2B 88

B2B Journalism Case Study Storytelling 88

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place. Build Networks.

Marketing 79

Marketing Groups Social Media Agency 79

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Agility PR Solutions

MARCH 24, 2019

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Done right, having a book to promote can dramatically increase a company’s reach and visibility,” says Media Relations Agency Partner/COO Heather Champine.

Publicity 81

Publicity How To Reputation Tools 81

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. To put together the recipes in the book, Behar received guidance from two people within the culinary scene of Seychelles.

Tourism 52

Tourism Writing Education Corporate 52

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. We organise webinars and produce e-books; we also allow our clients to promote their expertise.

Tools 112

Tools Education Film Local 112

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. This book is about an innovative application of modern public relations. Here's what I wrote.

Blogging 61

Blogging Agency Meeting Web 61

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.” “I want an agency that hates to lose,” is how he puts it. Unanticipated value.

Agency 120

Agency Public Affairs Energy Resources 120

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. Thanks, Matt!).

Industry 62

Industry Creativity Measurement Course 62

Maxim Behar

JUNE 20, 2022

Maxim Behar has been recognized as one of the most prominent motivational speakers from around the world by the Turkish agency Tan?nm?? lar, which brings together global professionals and leading PR experts in the fields of education, medicine, finance and economics.

Agency 52

Agency Conference Internal International 52

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me.

Ethics 367

Ethics Course Video Agency 367

Victorious PR

DECEMBER 1, 2022

We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. If so, book a call with us today! We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We are so honored to have received the Most Reviewed Award from The Manifest. Are you next?

Agency 52

Agency Real Estate Employee Ethics 52

Inbound PR

JUNE 4, 2019

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients.

Agency 71

Agency 71

The Resolution Blog

JANUARY 11, 2016

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it. Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics. Sharers are celebrated.

Agency 120

Agency How To Exercises Internal 120

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Give travelers a taste of your destination before they book the ticket. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The book will explore management viewpoints of the relationship perspective of Britain and its future role in the world. The most recent book explored the role of AI tools in public relations.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Books lend credibility to a CEO or a company while offering a fresh news hook for an ongoing PR program. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. In the era of digital publishing, any executive can be an author, which also speaks to thought leadership. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

Agility PR Solutions

JULY 8, 2021

Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We We needed to […].

Resources 148

Resources Agency Blogging Industry 148

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We are currently booking speakers for July and September. Please follow this link for booking information.

Report 203

Report Energy Print Measurement 203

5W PR

JANUARY 12, 2024

The joy of unwrapping From the giggles sparked by Little Passports’ global adventures to the excitement of unboxing Once Upon a Book’s curated children’s stories, subscriptions weave wonder into the routine. Convenience becomes a luxury, freeing up precious energy for what truly matters.

Brand 78

Brand Branding Energy Community 78

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

5W PR

OCTOBER 25, 2023

Booktok BookTok, or “Book TikTok,” is a thriving TikTok community passionate about literature. Users craft engaging videos around the books they read, transforming how books are discussed, reviewed, and recommended. It began as a simple hashtag but rapidly gained momentum, becoming a global hub for book enthusiasts.

Trends 78

Trends Brand Branding Viral 78

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

Newspapers 69

Newspapers Ethics Industry Agency 69