Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying.

Report 120

Report Publicity Training Policies 120

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We are pros at creating briefing books for executives to prep them on what to expect. Expect a lot of Q&A on the first date.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. This is reflective of a traditional view of public relations. But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. They can also bolter your image by booking you at events and entering you in awards.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Victorious PR

NOVEMBER 4, 2022

If there are two industries that complement each other, it would be to our disadvantage to not write about them. Why write about one when you can write about two?! If you write an article about two different industries but they have no correlation to each other, then what is the point of the article?

Real Estate 52

Real Estate Writing Industry Agency 52

PRSay

APRIL 25, 2024

For Pete’s sake, crack a few books. As a creative or technical wunderkind? This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Never expect your job to teach you everything. Build your network. Or a connector of people and ideas?

Strategy 86

Strategy Brand Branding Leadership 86

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

The Hoffman Agency

NOVEMBER 28, 2022

After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. in the U.S., the perfect time to look for new job listings.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Critical Mention

AUGUST 8, 2018

We recently spoke to Lonny about his perspective on marketing, PR and what he’s learned in his 30-year career since founding Media Relations Agency. Q: Your book aims at marketers of all levels, including CEOs. How did you manage the fine line between writing for CEOs and the general marketing population?

Marketing 61

Marketing Creativity Groups Media Relations 61

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. So I brought in a bookkeeper early on to help.”.

Meeting 100

Meeting Journalism Interviews Employee 100

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Are its activities geared to those of the other departments of the agency and considered on a par in importance with them?

Advertising 76

Advertising Advertising Agency Publicity 76

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 76

Technology Training Data Consumer 76

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? I started writing back in my high school years when I accidentally came across a typing machine. And so began an endless love for sharing what I have experienced or what excites me in books. Mostly I write about business because that's what I do.

Writing 59

Writing Social Media Meeting Facebook 59

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book. Do something creative.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

JULY 14, 2019

It’s a critical part of the creative process. Steve Earl and I had a long time editing partnership through our agencies and various books. As I write this I can hear his exasperation at my lack of English language education. The web app simplifies writing and improves its comprehension. Invite is a verb.

Construction 83

Construction Policies Print Software 83

The Hoffman Agency

AUGUST 23, 2022

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

Storytelling 36

Storytelling Community Industry Transportation 36

Prohibition

AUGUST 23, 2021

I absolutely love writing, and even this aspect of the role comes in many forms; from writing 2000-word technical features to creating light-hearted memes and social posts – everyday provides a great variety. Tell us a bit about your journey to working at Prohibition. What’s your favourite social media platform and why?

Meeting 62

Meeting Healthcare Film Writing 62

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Writing a sequel is a tricky business. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. It’s not all fun.

Comparison 120

Comparison Creativity Training Industry 120

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

The Resolution Blog

DECEMBER 1, 2015

Another potential challenge we faced was our agencies working in a different way to us. We had made a big change to our working practices and process, but we had multiple PR agencies still working in a traditional setup. We have cut so much wasted document writing and meeting time. Daily stand-ups are key.

Banking 120

Banking Communications Software Google 120

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. 00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. How She Writes Stories. [00:08:23] How’s it going? [00:02:20]

Pitching 52

Pitching System Video Television 52

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

ReimaginePR

MAY 2, 2015

People write their ideas down without any input or competition from others. Productive Thinking: Productive Thinking unlocks creative and problem-solving possibilities through a repeatable framework. Tim’s book about Productive Thinking is here and you can read more about his work at Thinkx. It is literally like it sounds.

Brand 120

Brand Branding Meeting Training 120

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75