Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

APRIL 5, 2017

Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. The Power of Listening.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Chances are your brand is on at least one social media channel, seeing as 9 out of 10 companies use social media. Get started with your 2016 video goals. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Each one comes with a definition and sometimes an example showing how the word is used.

Reddit 236

Reddit YouTube Google Course 236

Waxing UnLyrical

APRIL 22, 2016

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. Robert Scoble (@Scobleizer) April 14, 2016. And that even got Robert Scoble to chime in!

Marketing 40

Marketing Nonprofit Measurement Banking 40

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

MARCH 9, 2020

Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. A home for their stories Before Curacao Tourist Board was using PressPage, they were already publishing content via social media. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client.

How To 120

How To Agency Creativity Pitching 120

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Day in the life” of business leaders, celebrities and other public figures.

Social Media 54

Social Media Tools Marketing Enterprise 54

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Charts and research like this confirm it: Less is definitely more when it comes to social media content in 2018.

Facebook 74

Facebook Brand Branding Social Media 74

Deirdre Breakenridge

JUNE 2, 2017

The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. There are also videos, speaking engagements and the use of social media to help share the mission of the project.

Film 150

Film Travel Leadership Training 150

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! When we talk about influencers, we usually think about the social media influencers we see daily on our feeds – the foodies, the fashionistas and the fitness fanatics- those who are ‘mostly’ human, except the dog influencers who happen to be our favs!

Brand 116

Brand Branding Fashion Marketing 116

ISEBOX

OCTOBER 13, 2016

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Promoting news stories both over the phone and in person to relevant media.

Agency 48

Agency Crisis Management Fashion Social Media 48

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. In 2019, it hit 2 million engagements in the span of four days this August. Katherine Ellis.

Web 116

Web Data Trends Brand 116

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Square Format. Live Streaming. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Prohibition

JUNE 16, 2017

Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for. Tell them how much you adored their recent post and why.

Social Media 48

Social Media Viral Exercises Video 48

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Marketing 11 Batra, R., & Keller, K.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 67

Tools Marketing Advertising Advertising 67

The Stalwart Blog

JUNE 16, 2016

I ate dinner with a friend on Friday night and we laughed about all the hate people spew on social media, especially around the 2016 election. I recently read a parenting tip that definitely applies to this situation. He brought up a term I feel is so important: anger literacy. It felt timely because of my own misstep.

Communications 60

Communications Chemicals System Exercises 60

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Birth of #SocialPowWow. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Beyond PR

APRIL 6, 2017

Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. The Power of Listening.

Brand 49

Brand Branding YouTube Survey 49

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. In the meantime, fingers crossed! The first awards nomination of the year have been judged and the results are in.

Communications 48

Communications Radio Print Hotels 48

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone.

Twitter 60

Twitter Analytics Data Technology 60

PR 20/20

JUNE 16, 2016

You can’t throw a rock at a business school without hitting a definition of strategy. As appealing as getting tangled in the weeds of jargon sounds, it helps to keep the definition of strategy simple: It’s the combination of thought and action that achieves a goal. What is strategy and why should you care?

Strategy 40

Strategy Marketing Energy Training 40