2016 Definition Public Affairs Social Media 
Doctor Spin
FEBRUARY 22, 2024
PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Long Range Planning 7 Post, J., Dickie, R., & Mahon, J.
PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.
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PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.
PR Conversations
MAY 9, 2017
I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Why do you work in PR? The reason is linked closely to my answer above.
Sword and the Script
AUGUST 2, 2016
In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?
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