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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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Benefits of Working with Influencers on Social Media

Critical Mention

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

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4 common syndromes that are killing social media marketing

Communications Conversations

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Our Recent Favourite PR and Social Media Campaigns

Prohibition

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

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A Definitive Guide to Tracking Social Media KPIs

Cision

Track the right metrics for your social media campaign.