Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client.

How To 120

How To Agency Creativity Pitching 120

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. 3) Native advertising risking non-compliance. A good carpenter can pound straight nails with a rusty hammer just as well as a new one.

Tools 68

Tools Marketing Advertising Advertising 68

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. He’s an icon, which by definition requires both success and admiration. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. Just a few hours later, @TayandYou was spouting white supremacist, pro-genocidal content and was taken down in short order. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

AUGUST 6, 2019

TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement. While the company has made several social media acquisitions over the last few years, Falcon.io

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

SEPTEMBER 21, 2017

Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. What Is Artificial Intelligence? Back to Top. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. I think like Google analytics for it, it’s definitely, it’s challenging. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And so on, we’re a small startup without like huge advertising budgets.

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

NOVEMBER 21, 2018

. #4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process.

Social Media 91

Social Media Marketing Media Creativity 91

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). billion people.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. We often try to divide each discipline with the age-old owned, earned and paid media – but now we live in a ‘converged’ media landscape.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election.

Social Media 48

Social Media Media Twitter Survey 48

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28