ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Charts and research like this confirm it: Less is definitely more when it comes to social media content in 2018.

Facebook 74

Facebook Brand Branding Social Media 74

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m.

Sports 54

Sports Social Media Instagram Media 54

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. That said, it’s hard enough to keep website visitors around long enough to understand your brand, let alone make a purchase. Enhance your social strategy. Explore mobile video. And, that’s okay!

Video 40

Video Marketing Mobile YouTube 40

Waxing UnLyrical

APRIL 22, 2016

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Prohibition

MARCH 9, 2020

Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. After the demo, I was convinced. “It all went well.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. That is when one site links to your site – and doesn’t mention your brand by name.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. In 2019, it hit 2 million engagements in the span of four days this August. Katherine Ellis.

Web 116

Web Data Trends Brand 116

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. When a brand is memorable, it stands out in consumers’ minds. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? By definition, best practice is what everyone else is doing where a significant part of marketing is standing out.

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

JUNE 16, 2017

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. This makes me less likely to engage with them when they are promoting a brand that I could be interested in. The do’s. Don’t be too formal.

Social Media 48

Social Media Exercises Viral Video 48

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone.

Twitter 60

Twitter Analytics Data Technology 60

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Birth of #SocialPowWow. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. The definition of newsworthiness has changed. Get local: Most of the media outlets you reach out to are focused on a specific audience. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

PR 20/20

JUNE 16, 2016

Brands have a major problem using the S-word. You can’t throw a rock at a business school without hitting a definition of strategy. As appealing as getting tangled in the weeds of jargon sounds, it helps to keep the definition of strategy simple: It’s the combination of thought and action that achieves a goal.

Strategy 40

Strategy Marketing Energy Training 40

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Sword and the Script

OCTOBER 15, 2016

He’s an icon, which by definition requires both success and admiration. In fact, just this past week the 2016 list of highest-paid dead celebrities was released, despite the fact there are 2.5 In any case today he’s everywhere again – 10 essential lessons from David Ogilvy and such – as imagine he must have been in his time.

Advertising 60

Advertising Advertising Print Interviews 60

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

NOVEMBER 15, 2016

Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2. 46% said increase brand awareness. Those brands looking for a cheap shortcut in content marketing will continue to be disappointed.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. social media). Not for lack of ability, but lack of trying. The Rate of Change is Accelerating. iPhone, iPad, iPod, Watch, etc. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Brand Awareness? 2 – Identify Your Brand Voice. By: Pola, Director of Digital Marketing. 5 – Get Creative.

Social Media 112

Social Media Media Mobile Pinterest 112

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. So, maybe I should stop chit-chatting so we can meet this Social Media Rock Star! I work for their Marketing team as a Social Media Strategist. And man, am I glad I did. I was struggling in a sales role.

Social Media 60

Social Media Media Video Meeting 60

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. — Tom Fishburne (@tomfishburne) March 13, 2016. It’s not right or wrong, but that definitely influences their perspective. It does not work if everything is gated. List building. The illusion of scarcity.

B2B 120

B2B Mobile Content Marketing SEO 120