2016: The Year of the (Marketing) Monkey
Shift Communications
DECEMBER 11, 2015
It feels like the definition of integrated is moving to a business term vs. marketing one. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.
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