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2016: The Year of the (Marketing) Monkey

Shift Communications

It feels like the definition of integrated is moving to a business term vs. marketing one. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.

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How To Use Hashtags More Effectively in 2016

Cision

There isn’t a study that I’ve seen that definitively proves including hashtags in a social post can influence reader perception of the post, but anecdotally I (and you if you’re being honest) see social hashtags as self-serving at times.

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How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. But you have to go further than that – there have been some fake news stories on traditional media sites – as Robin’s definition says “purportedly trustworthy media sites.”

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PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

By definition, averages pose pitfalls in data interpretation. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. The post PR Salary: What’s a PR Pro Worth in 2016? Photo credit: Flickr, Thomas Galvez, Money! ( CC BY 2.0 ).

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PR Predictions for 2016: The Farce Awakens?

PR in High Definition

The post PR Predictions for 2016: The Farce Awakens? Most of these will be either too dry, dusty or saccharine to stomach, with others jumping the shark and swinging their lightsabers purely for column inches. At Firefly […]. appeared first on Firefly Communications.

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2016 is the Year for Video Marketing

PR 20/20

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. It’s easier than ever to capture video wherever or whenever, thanks to the evolution of high-definition cameras right on our mobile devices. Get started with your 2016 video goals. Explore mobile video.

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Firefly braves the cold at Byte Night 2016

PR in High Definition

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. The post Firefly braves the cold at Byte Night 2016 appeared first on Firefly Communications. No, this wasn’t a vastly over-running planning session or pitch preparation.

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