PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Misinformation campaigns, which use false and misleading information to harm a person, group or organization, damage relationships and erode public trust.

Financial 190

Financial Reddit Advertising Advertising 190

NewsWhip

OCTOBER 30, 2020

We’re looking at the last six months specifically as Bernie Sanders officially dropped out of the race in mid-April, and Joe Biden was firmly solidified as the Democratic candidate in the next couple of weeks after that, after articles stopped focusing on the end of the primary race. Let’s begin at the high level. .

Viral 174

Viral Journalism Analysis Comparison 174

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

MAY 12, 2023

It was also clear that the strongest narrative to emerge from those articles was Mulvaney’s Instagram partnership and the discord it was creating. TMZ and Breitbart also earned notable engagement for their articles about Caitlyn Jenner being “outraged” by the partnership and claiming that companies are becoming too woke. engagements.

Brand 78

Brand Branding Instagram Airlines 78

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. .” A 2016 study found that compared to other industries, healthcare workers used the most expletives.

Marketing 100

Marketing Healthcare Study Advertising 100

Shift Communications

DECEMBER 15, 2016

After the piece above went live, I sent Brandt a handwritten thank you note which went a long way with him – because of this, he ended up including Blink in an additional two articles ( here and here )”. Ali Parisi, Account Coordinator. Client: Rockport. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Annie Perkins.

Print 60

Print Media Travel Wireless 60

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Craft content and write news that appeal to people, not algorithms.

Facebook 120

Facebook Journalism Local Google 120

Deirdre Breakenridge

OCTOBER 21, 2019

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. This Forbes article is one of my favorites and offers excellent technical tips for podcasters. And I promise, there will be no Season 4 spoilers in this post!) Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

Conference 80

Conference Healthcare Marketing Crisis 80

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. . ➢ Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. However, I LOVE the concept they’re driving at here. It helps when the trolls don’t know your real name ??.

Social Media 174

Social Media Media Analytics Data 174

PRSay

MAY 4, 2017

If you can’t distinguish between a clearly factual article and a clearly opinion-based or fabricated article, then it means you probably assume all of it is fake or at least driven by political motives. So, if you manage social media for a PR agency, make sure the articles you’re sharing are from reliable sources.

Publicity 143

Publicity Communications Journalism Media 143

Cision

JANUARY 8, 2018

The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services. For example, a company, Kraton, unveiled a new brand identity at K 2016. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

PRSay

SEPTEMBER 19, 2019

Starbucks still gets a lot of media coverage for the PSL,” writes The Motley Fool’s Daniel B. Analytics company 1010data found that while pumpkin spice products available for purchase had risen by nearly 50 percent between 2015 and 2016, sales only went up 21 percent. Predicting the PSL’s future.

Instagram 114

Instagram Analytics Google Trends 114

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Mark DelSasso (@videoarch) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Mark DelSasso (@videoarch) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

DECEMBER 4, 2023

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. The position and size of articles on the front page is determined by interest and importance, not content. Writing Technologies eJournal. Source: The International Encyclopedia of Political Communication 1 Altheide, D.

Social Media 52

Social Media Media eBook Technology 52

Flack's Revenge

JANUARY 11, 2017

The article discusses how Russian operatives packaged and sold damaging information, gained from hacking, to a pliant US press corps during the 2016 presidential campaign. Like a cheap novel, no one comes away looking very good.

Media 120

Media Media Relations Report Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. At more than 6500 words, the article is a very long read for any medium, let alone online. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Communications Conversations

AUGUST 15, 2019

Give you the thumbs up, and you’d go about writing it. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). Now, they do have a fair amount of people who are well-known in their fields writing these bylines–Ryan Holmes at Hootsuite comes to mind.

Leadership 112

Leadership Media Pitching B2B 112

Cision

AUGUST 22, 2016

Demian Farnworth, writing for Copyblogger describes AMP’s purpose like this: “On a scale from 1 to 10, with one being “not loading at all” and ten being “loading in one second,” AMP content will load at a page speed of 11.” And here is the AMP version of the same article. Example Post.

Mobile 96

Mobile SEO Web Google 96

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. How do you choose what stories to cover? I think so.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Practical Law Construction

AUGUST 23, 2021

To take Brazil as an example, following in the footsteps of the 2012 London Olympics, the Rio 2016 Olympic Games implemented dispute avoidance and resolution provisions in 35 of the key contracts as part of the Games. All members of the Board shall be jointly appointed by the contracting parties ( article 6, SPDBA ).

Construction 52

Construction Government Engineering Trends 52

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. My article last week outlines the developing narrative and numerous ethical issues. It spotlights the need for urgent legislation to govern political campaigning. He was the campaign’s chief architect.

Communications 96

Communications Ethics Public Affairs Government 96

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Do not expect influencers to write for free. These articles are great! Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Flatiron Communications

APRIL 19, 2022

It even lets users share articles with those who don’t have subscriptions. But rather than letting users get behind the paywall to access all of a site’s content, it takes a per-article/micropayment approach and is directed at news consumers (vs. The iOS and Android app transforms long-form articles into audio. the enterprise).

Journalism 36

Journalism Enterprise Local Writing 36

Flack's Revenge

JUNE 20, 2018

Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. There’s been a sharp decline in Facebook Instant articles. I’ll be writing more about the takeaways for marketers. Since the NY Times pays to boost news articles, they go there too.

Journalism 136

Journalism Facebook Advertising Advertising 136

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). Basically, I do everything (or at least it feels like I do, LOL). .

Meeting 66

Meeting Automotive Media Airlines 66