Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR in High Definition

AUGUST 27, 2015

September is around the corner, which for many of you means it’s almost that time of the year to review 2015 and plan PR for 2016. The post Writing great PR objectives appeared first on Firefly Communications. How’s the year going? What are the challenges? One thing is for sure, if you […].

Writing 48

Writing Communications Blogging 48

Shift Communications

DECEMBER 15, 2016

Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins.

Print 60

Print Media Travel Wireless 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Craft content and write news that appeal to people, not algorithms.

Facebook 120

Facebook Journalism Local Google 120

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

PR for Anyone

MARCH 13, 2024

Despite facing a nightmare scenario at just 16 years old, Cheryl’s determination to turn her life around helped her to write a new story. A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing.

Energy 130

Energy Education System Exercises 130

prTini

DECEMBER 31, 2015

My company grew from 9 employees to 19 and the momentum heading into 2016 is inspiring. And, that’s how I landed on my two words for 2016: Live. May 2016 be your best year yet! The post 2016: The Year of Living Intentionally appeared first on prTini. My child is happy, healthy, smart and loving. Intentionally.

System 28

System Journalism Instagram Twitter 28

Beyond PR

AUGUST 31, 2016

You spend a lot of time planning, writing, editing and designing content. How to Level-Up Your Writing and Make it Ludicrously Spectacular. Take your writing “from second-rate to spectacular. Main Conference – Day 2 (September 8). How to Get 77% More Traffic from Your Existing Content. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Deirdre Breakenridge

OCTOBER 21, 2019

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites. It’s always a plus to gain new subscribers!

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? That next spring I started this blog, largely as a means of professional development. Here are some useful links: about | services.

Blogging 113

Blogging Software B2B Survey 113

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. How to Spot Fake News. FactCheck.org offers these tips on how to spot fake news: Consider the source: .

Government 214

Government Digital PR Report LinkedIn 214

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Describe the craziest or most fun story you have written. My first (somewhat harrowing) road trip in an EV stands out. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views.

Reputation 78

Reputation Government Film Viral 78

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JULY 10, 2017

Take the time to read what a publication covers and who writes about what. In those cases, it’s a much better idea to avoid pitching the top-tier pubs and go for very specific industry verticals whose editorial bars may be lower. The bottom line is something we have written about before , know your media before you pitch.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

APRIL 25, 2017

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Fake news is not strictly new,” Carvin said.

Facebook 303

Facebook Newspapers Local Crisis 303

Stephen Waddington

NOVEMBER 26, 2017

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. The main goal when I first started MK was to sharpen my writing skills. What’s your writing habit? He took note.

Publicity 105

Publicity Media Writing Blogging 105

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Her writing has been published on various websites including Brazen Careerist, Ragan’s PR Daily, Muck Rack, SpinSucks.com , Mediabistro, Business Insider and AOL Jobs.

Community 150

Community Twitter Corporate Groups 150

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 8, 2018

The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services. For example, a company, Kraton, unveiled a new brand identity at K 2016. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. When I signed up for the New York City Triathlon in 2016, I felt out of my element. I started my PR firm in 1992. I had to learn all these skills while I serviced my clients.

System 155

System Exercises Groups Training 155

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations.

Employee 120

Employee Pitching Writing Content Marketing 120

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. However, I LOVE the concept they’re driving at here. It helps when the trolls don’t know your real name ??.

Social Media 174

Social Media Media Analytics Data 174

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. You need to learn how to write your press releases so that Google will index and rank them. MEDIA SOURCE. Yes, the public regards Google and other search engines as a media source.

Engineering 160

Engineering Google Banking Small Business 160

PRSay

MARCH 9, 2016

Item-Writing for the Examination for Accreditation in Public Relations (APR) The 2016 Examination for Accreditation in Public Relations rolled out on Jan. Let’s dispel some […].

Writing 101

Writing Publicity 101

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. How to Write a Press Release. Brutal Honesty. Empathy for your audience(s). Conclusion.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Here’s what we promise to do more of in 2016. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations. When you care about good writing this is always on the radar, but a resolution can help make it more of a reality.

Fashion 149

Fashion Writing Internal International 149

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Practical Law Construction

APRIL 6, 2022

However, when it became apparent that the contractor was not paying a sub-contractor, the contract was varied in writing to allow the employer to pay sums otherwise due to the contractor directly to the sub-contractor. The contractor became insolvent in 2016 and entered into a company voluntary arrangement (CVA). A timely reminder.

Construction 95

Construction Writing Blogging Company 95

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. The 2016 version found the following the most trustworthy: Technical experts – 67%.

Writing 60

Writing Marketing YouTube Creativity 60