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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120
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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Craft content and write news that appeal to people, not algorithms.

Facebook 120
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Making Cents of News Subscriptions

Flatiron Communications

The Wall Street Journal ($100). Fortunately, we’re seeing glimmers of hope for solving the dual challenge of making quality journalism affordable and sustaining the publishers and reportorial staffs who produce it. It even lets users share articles with those who don’t have subscriptions. The Washington Post ($48).

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. At more than 6500 words, the article is a very long read for any medium, let alone online. Video goes vertical.

Trends 120
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Sources pay a fee if they are included in a published article. Articles, blog posts and content picks. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 106
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20 PR and Marketing Predictions for 2022

Sword and the Script

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages.

Marketing 214