PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are. Don’t confuse urban and rural poverty.

Social Media 120

Social Media Conference Media Corporate 120

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR? Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Cision

AUGUST 11, 2016

According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. chrisbrogan.com. brandchannel. HubSpot Blog. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 28, 2015

Another way that brands leverage multiple influencers is through ambassador programs, where they share exclusive information and products with a group of influential fans in order to create awareness and goodwill for the product. They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.”

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Cision acquired PR Newswire in 2015 for $841 million. SEMrush has something comparable it calls an authority score. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Mindful Marketing

JANUARY 25, 2020

On December 2, 2015, Syed Rizwan Farook and Tashfeen Malik, opened fire at a holiday party in the Inland Regional Center of San Bernardino, CA, killing fourteen people and injuring 22 others. In the end, however, “the FBI didn’t find any information they didn’t already have.”

Privacy 71

Privacy Banking Government Engineering 71

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. The well-edited, informative, and entertaining clips are hosted by Edmunds editors.

SEO 119

SEO Automotive YouTube Video 119

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. Your brands'' consumers are no different. March 27, 2015. Take into account what your consumers are searching for. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

prTini

DECEMBER 12, 2014

3 Ways Marketers Can Stay Informed & Inspired (client). Data Analysis Measures Consumer Emotions When They Buy. What’s Next For Visual Design: 8 Trends To Watch in 2015. Three Tips for Improving Twitter Ad Campaigns. 10 Pinterest Tips for Smart Brands. 5 Apps That Help PR Pros Do Their Jobs. When is Flu Season?

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Claims – such as Hilary Clinton having a 69% disapproval rate among veterans- circulated around the social network, influencing voters.

Policies 72

Policies Facebook Advertising Advertising 72

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Beyond PR

SEPTEMBER 14, 2016

in 2015 and Latinos accounted for 54% of total population growth in the U.S. Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. And that number is growing.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce. I’m not complaining.

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. The Red Bulletin is not measured by the number of Red Bull cans it sells, or how it persuades Red Bull customers to buy and drink more.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 198

Writing Communications Marketing B2B 198

Cision

DECEMBER 21, 2015

In October, Facebook rolled out an improved search function opening up all public posts as well as improved intelligence to inform personalized results. Along with Snapchat, Apple News and others, communication professionals need to understand that content may be consumed entirely on a third-party platform.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. For good measure, I searched Statistic Brain today and there’s no mention of the word “goldfish” on the website. That goldfish statistic just won’t die.

Biotechnology 85

Biotechnology Study Survey Radio 85

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. There are so many ways to consume the news today, it’s important to make an impact where your customer is.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. billion in 2015. . billion in 2015. . billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. What outcomes will you measure? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. For our newest findings, check out the State of the Media 2016 Report! Multimedia.

Trends 120

Trends Mobile Media Print 120

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. But this isn’t something you do once and then cross off the to-do list; it’s a dynamic, evolving process that requires real-time information. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60