Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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“Election Year”: Trend Analysis in Media and Social Media

Onclusive

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195
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Pride Month in a Year of Loathing: Allies Needed

PRSay

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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The planet is on fire and greenwashing won’t save it—real actions brands must take

Agility PR Solutions

Sustainability isn’t a new word. Companies have been pursuing sustainability efforts for decades, with more emboldened efforts over the last 20 years. Unfortunately, with sustainability comes greenwashing—a term first coined in the 1980s that acknowledges the false and misleading claims companies make about their environmental impact. While neither sustainability nor greenwashing are new, brands still […] The post The planet is on fire and greenwashing won’t save it—real actions brands mu

Brand 176
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PRWeek continues to celebrate Pride in PR

Steve Barrett on PR

Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.

Community 130
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Press Release Costs for 2024: Comprehensive Guide

Prowly

Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there’s a lot of options to choose from. This article tries to answer the question: how much does a press release cost – and why? We’ll elaborate on: factors influencing press release costs press release distribution costs […] The post Press Release Costs for 2024: Comprehensive Guide appeared first on Prowly Blog.

Writing 104

More Trending

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Adaptability and flexibility in PR crises: Tips and insights for maintaining agility

Agility PR Solutions

Public relations professionals understand the delicate dance of managing a brand’s image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these turbulent waters, adaptability and flexibility become the life rafts of effective crisis communication.

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The Difference Between Emotional Intelligence and Social Intelligence

Inbound PR

In today's fast-paced and interconnected business environment, technical skills alone are no longer sufficient for achieving success. The ability to navigate complex interpersonal dynamics and effectively manage emotions has become more crucial than ever and I feel it every day in my work. This is where emotional and social intelligence come into play.

How To 97
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Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

Bianchi Biz Blog

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition.

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#MediaMonday Update– Kerry Fehr-Snyder

HMA Public Relations

With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.

Print 104
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to craft an effective boilerplate for your press release

Agility PR Solutions

A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it’s placed at the end. However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why? You’ll find out in this article. Let’s start at the […] The post How to craft an effective boilerplate for your press release appeared first on Agility PR Solutions.

How To 106
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B2B marketing and the struggle to be different

Sword and the Script

Note to readers: the monthly PR tech sum will get back on schedule next week. You are not your target audience. Multiple cognitive biases from a “ False Consensus ” to “Dunning-Kruger” demonstrate that’s easy to say and hard to follow (a solid but fast read on cognitive biases is The Choice Factory by Richard Shotten). Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.

B2B 89
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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97
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PR’s Role in Defense Tech’s Public Image

5W PR

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders. Traversing this multifaceted landscape requires a specific set of skills.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to leverage local PR tactics for global impact

Agility PR Solutions

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends. Hence, we intended this guide as […] The post How to leverage local PR tactics for global impact appeared first on Agility PR Solutions.

Local 106
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The Difference Between Telling Your Story and Storytelling in PR

OnePitch

Anyone can tell a story. What we mean by that is, anyone can recount a tale of something that happened to them or someone they know. In PR, this is much the same. Many PR pros are tasked with “telling their client’s story” and go about this by pitching out an executive’s biography and accomplishment to a reporter with a CTA of “let me know if you want to talk to [NAME] for any upcoming coverage!”.

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How Does Earned Media Benefit Business?

HMA Public Relations

Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.

Media 80
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Integrating SEO and B2B Tech PR for Maximum Impact

5W PR

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR.

SEO 78
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Public relations in the legal sphere: Vital strategies and key challenges

Agility PR Solutions

What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust reputation for a law firm, enhancing client relations, and adeptly managing crisis situations. […] The post Public relations in the legal sphere: Vital strategies and key challenges appeared first on Agility PR Solutions.

Strategy 106
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Effective Communication Strategies For Mental Health Advocacy

The Hoyt Organization

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. These campaigns are especially useful today as mental health disorders are on the rise worldwide. However, despite this uptick in mental health disorders, mental health services are still stigmatized, leading to people shying away from seeking help.

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S&T Live Recap: The High Stakes of Speaking Out on Social Issues

PRSay

“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live , PRSA’s monthly livestream series on L

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PR pitfalls and peaks: Staying agile

Axia PR

OpenAI unveils new chat PR blunder: Starbucks blames customers Bumble blunders with anti-celibacy ad Social media updates to watch 60-second close: Reaching peaks and avoiding PR pitfalls

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis management: How to restore your company’s reputation after legal challenges

Agility PR Solutions

Almost every company deals with a crisis at some point in their years of operation. This often includes legal issues, too. Whether it’s litigation or non-compliance with certain business laws, legal challenges can take hold at any moment. The key is to always be prepared for such crises and know how to respond when they […] The post Crisis management: How to restore your company’s reputation after legal challenges appeared first on Agility PR Solutions.

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D-Day: A Debt We Can Never Forget

Culpwrit

Throughout my career, I’ve been a news junkie. It didn’t take too long to realize how so much of what happens today relates to history. I often refer back to something I learned long ago from friend Bruce Weindruch, founder of The History Factory: “You have to understand the past if you’re planning for… Continue reading D-Day: A Debt We Can Never Forget The post D-Day: A Debt We Can Never Forget appeared first on Culpwrit.

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Marketing Your Research: Are You Asking the Right Questions?

Stern + Associates

Research is vital to organizations and society. It ensures that decision-making is well-informed by accurate data and facts, rather than by hearsay or biased intuition. But there’s another thing about research: there’s a lot of it out there. So much, in fact, that data often gets lost in the ether. That’s why marketing your research is crucial to getting across to a wider audience.

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How does Leadership Communication Impact Employee Trust during Crisis?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises. Using an emerging framework of transparency, authenticity, empathy, and optimism … Continue reading How does Leadership Communication Impact Employee Trust during Crisis

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Personalization in marketing: Tips for transforming the customer experience

Agility PR Solutions

The introduction to this post sets the stage by highlighting personalization’s pivotal role in modern marketing strategies. Personalization refers to tailoring marketing efforts to meet individual customer needs, preferences, and behaviors. It stands as a cornerstone for enhancing customer experiences and fostering stronger connections between brands and consumers.

Marketing 101
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How do we feel when leaders cry?

Mark My Words

BBC Online Mark Borkowski is a crisis PR consultant who works with international celebrities and big corporations. He said if he was advising Mr Gething following his public cry he would say “don’t hide it, look to exploit it but don’t lean too heavily on it and find better ways of expressing authenticity” He said the British public had become more open to seeing emotion from leaders. “Politicians once upon a time had to show strength and zero vulnerability… but we

Crisis 60
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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

Landis PR

By Brianne Miller Here at Landis, we’re lucky enough to be part of Public Relations Global Network. This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there.

Meeting 59