Mon.Jun 10, 2024

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Tips for managing brand reputation with eco-friendly practices

Agility PR Solutions

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise. Here’s an overview of why this matters, and what businesses are […] The post Tips for managing brand reputation with eco-friendly practices appeared first on Agility

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PR Strategies to Support Professional and Personal Haircare

5W PR

In the ever-evolving haircare category, a strategic PR campaign is essential. New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it.

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According to Gen Z, your brand is a joke—but also an opportunity: New academic research digs deep into their unique idea of engagement

Agility PR Solutions

Generation Z is a pretty savvy group—these highly informed digital natives have been exposed to marketing messaging all their lives on their cellphones, so they learned young what brand authenticity looks like—and they can smell a rat from a mile away. So traditional comms strategies that may have been effective up to now just don’t […] The post According to Gen Z, your brand is a joke—but also an opportunity: New academic research digs deep into their unique idea of engagement appeared fi

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#MediaMonday – J. Graber

HMA Public Relations

Happy #MediaMonday! Catch our latest feature from J. Graber, news editor for the Scottsdale Independent newspaper. J. shares how his love reading inspired his writing career, the Scottsdale stories he is looking for, fun facts, and much more in this post.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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6 methods for showcasing company culture in the digital era

Agility PR Solutions

Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent. Company culture is shaped by many different elements which can include company mission statement, employee expectations, and company leadership […] The post 6 methods for showcasing company culture in the digital era appeared first on Agility PR Solutions.

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Why your marketing emails are being sent to the spam folder—and how to stop it

Agility PR Solutions

You have scrutinized your sales and marketing strategy, created a well-thought-out bulk email, and the next thing you know your email open rate doesn’t meet your expectations at all. What could possibly have gone wrong? There are some pitfalls of mass email marketing, and email spam filters are sometimes the villains here. In this article, […] The post Why your marketing emails are being sent to the spam folder—and how to stop it appeared first on Agility PR Solutions.

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