Tue.Jun 11, 2024

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PR Best Practices to Protect Your Brand’s Integrity

Ronn Torossian

In a world that’s more connected than ever, reputation is a vital currency for any brand. Choices abound for consumers, and their trust is a coveted asset. Public relations plays an instrumental role in securing and upholding this trust, operating as the essential link between a brand and its audience. However, effective crisis PR extends […] The post PR Best Practices to Protect Your Brand’s Integrity appeared first on.

Crisis 150
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Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters

Sword and the Script

Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through

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Innovative branding: 6 unconventional strategies for brand recognition and promotion

Agility PR Solutions

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first

Brand 177
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4 Headline Mistakes to Avoid

PRSay

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Avoid vague heads. These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting i

Chemicals 168
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How to pitch so reporters don't hate your company

Axia PR

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

Pitching 133

More Trending

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Is your data AI-ready? 2 out of 3 data leaders have serious doubts about their own—but feel pressured by the C-suite to move forward anyway

Agility PR Solutions

Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more of a systemic issue deep within the wiring of company infrastructures that in many […] The post Is your data AI-ready?

Data 110
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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent.

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Using athletes as brand spokespersons can be risky—why Olympians are not the best choices

Agility PR Solutions

If history repeats itself, and it certainly will during the Summer Olympic Games in Paris (from July 26 to August 11), some athletes will not only take home gold medals, but will win another type of gold—lucrative endorsement deals with brands. Also if history repeats itself, as it certainly will in Paris, some athletes will […] The post Using athletes as brand spokespersons can be risky—why Olympians are not the best choices appeared first on Agility PR Solutions.

Brand 101
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AI business strategy with Kathleen Perley | On Top of PR

Axia PR

AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.

Strategy 118
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. However, its potential is often clouded by uncertainty and doubt. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology.

Privacy 78
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Coffee with a Journalist: Iris Goldsztajn, Marie Claire

OnePitch

Iris Goldsztajn is morning editor at Marie Claire, where she focuses on celebrity news coverage.

Media 78