Sat.May 25, 2024 - Fri.May 31, 2024

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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Ready for a career change? The world of PR and Communications is waiting for you. But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Transferable skills are those that are taken from one job field and easily applied to another. Lucky for you, PR and Communications is FULL of them.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

For PR teams , there’s never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Ran

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What Stress Looks Like When You Work in PR (and How to Manage It)

Prowly

Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

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Graduation party planning

PR for Anyone

Welcome back to Good Day D.C.! It’s graduation season, and I couldn’t be more excited to share some fabulous ideas to make your celebrations unforgettable. Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a little creativity and some budget-friendly tips, you can throw a memorable bash. Let’s dive in!

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR is in danger—again—of losing relevance: What’s missing this time?

Agility PR Solutions

Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. The answer is for public relations agencies and internal PR teams to own the affiliate networks critical to modern PR success for brands […] The post PR is in danger—again—of losing relevance: What’s missing this time?

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How to manage your media inquiries authentically and efficiently

Presspage

60% of PR professionals say media relations management is getting harder. With 24-hour news cycles and the amplifying power of social media, PR teams have to work harder than ever to build and protect their organization’s reputation. By managing your media engagements well, you can ensure your team is always ready to seize the next big media opportunity or to stop a negative story in its tracks.

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AMEC Communication Measurement and Evaluation Summit 2024 best highlights

Stuart Bruce

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Beyond likes and shares: Measuring social media’s brand impact

Agility PR Solutions

In an era where likes and shares dominate the social media landscape, it’s easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is multifaceted and often goes beyond mere engagement numbers. Understanding the genuine […] The post Beyond likes and shares: Measuring social media’s brand impact appeared first on Agility PR Solutions.

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Shine on Class of 2024

Steve Barrett on PR

Commencement season is in full swing and the experiences of the graduates of 2024 reflect a tough time for universities and one of the more extraordinary experiences of any class of students.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations.

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Infected Blood Inquiry: “institutional defensiveness” led to reputational manipulation

Wadds Inc.

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. The inquiry was chaired by Sir Brian Langstaff. It’s a tough read. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products.

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How to optimize your content marketing workflow for better team collaboration

Agility PR Solutions

Content marketing is a constantly shifting landscape. Audience expectations change with the wind, with new trends rising and falling faster than PR and marketing agencies can keep up. Optimizing content marketing workflow is essential to creating relevant, timely, and high-quality content. Content teams need direction, and optimizing workflow provides a foundation to build on.

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Recognizing AAPI Month: Communications Leaders Driving Change

PRSay

Find more resources from PRSA for AAPI Month at this link. In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. For minority leaders, this resilience has been tested by the unique challenges they face and continue to overcome in the profession. In celebration of Asian American and Pacific Islander (AAPI) Heritage Month, we are reflecting on the journey of resilience displayed by notable Asian American leaders in our professi

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience. These influencer campaigns also offer affordable online marketing with a high return on investment (ROI) and build travel brand awareness among newer audiences.

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Why PR is Critical in the Cyber Tech Industry

5W PR

The realm of cyber tech thrives on innovative leaps, continually nudging the possibilities of the digital world. But this progressive space is persistently shadowed by cybercrime—a threat that makes trust and expertise the gold standard. Enter the role of cybersecurity PR , a pivotal tool for cyber tech firms. Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation.

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2024 state of risk: With a marked decrease in risk management over the last year, are we seeing a reckless backslide in an era of high risk?

Agility PR Solutions

Risk abounds in the business world these days—with Ai deployments moving quickly and AI skillsets developing slowly, many companies are rolling the dice with sensitive data and infrastructural vulnerability as table stakes. That’s just one of several threats lurking out there—and given that precarious scenario, new research findings from risk, safety and insurance SaaS firm […] The post 2024 state of risk: With a marked decrease in risk management over the last year, are we seeing a reckle

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Hiring a PR Service: Understanding Your Distribution Options

PR Fuel

You want your press release to effectively reach the right readers at the right time. But how can make that happen? The answer is partnering with a PR service to optimize your distribution strategy! Today, we’re diving into targeted and national. Read More The post Hiring a PR Service: Understanding Your Distribution Options appeared first on eReleases.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webina

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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge.

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Customer trust: What should brands provide to achieve it? Here are 4 best practices

Agility PR Solutions

When you hear the word “trust”, what—or, better, who—comes to mind? It’s likely you’ve pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of people that you want in your life […] The post Customer trust: What should brands provide to achieve it?

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Media Glances: Your New PR Bestie

OnePitch

In public relations, the name of the game is always to work smarter and not harder. Efficiency is a key skill for PRos to master in their comms work, but can sometimes feel hard to come by when juggling other demands that come with sourcing reporters, pitching, getting a client’s name out there, and everything in between.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Stories captivate audiences. Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with p

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The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Ethical Voices

Joining me on this week’s episode is Captain Barbara Bell , U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer, during which she flew more than 1,600 hours and 35 different types of U.S. and Allied aircraft. In 1992, she and fellow aviators went to Capitol Hill to successfully repeal the Combat Exclusion laws, opening up combat aircraft and ships to women in the services.

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Understanding marketing orchestration: 5 tips and strategies for using it

Agility PR Solutions

When you’re considering the buyer journey, you can’t expect all customers to follow the same path. This is especially true in 2024. There are more channels than ever through which customers interact with a brand. Take a second and think about all of the platforms that your customers can come into contact with your business. […] The post Understanding marketing orchestration: 5 tips and strategies for using it appeared first on Agility PR Solutions.

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What is social proof, and how is it used in PR?

Axia PR

Harnessing the psychology of social validation. Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes. In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Career Advice for New College Graduates

Culpwrit

By John Millen Congratulations on your college graduation! You may have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran… Continue reading Career Advice for New College Graduates The post Career Advice for New College Graduates appeared first on Culpwrit.

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Marcus Rashford’s actions in and out of the pitch could have cost him the 2024 Euro

Mark My Words

www.ohmymag.co.uk In January 2024, Marcus Rashford was caught in a scandal when he was seen at a club ‘determined to get drunk’ before calling in sick the next day for training at Manchester United. According to Daily Mail, witnesses explained that Rashford was ‘downing shots of Limoncello and tequila and later passing out fully clothed at 3am in front of a Belfast barmaid partying with him.

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5 ways AI is changing PR for businesses and communications teams

Agility PR Solutions

AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are being conducted and how users […] The post 5 ways AI is changing PR for businesses and communications teams appeared first on Agility PR Solutions.