Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Measurement. The battle for smart measurement to become the norm has been an uphill one. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement.

Trends 40

Trends Measurement Analytics Education 40

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. The other thing I like about PR measurement these days is we can see results fast and adapt @shonali #measurepr. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Are empowered.

Measurement 40

Measurement Web Analytics Twitter 40

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija as she covers things to keep in mind when publishing content for your brand.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) set up a measurement program. Happy New Year! today’s roundup follows suit.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

Energy 190

Energy Mobile Community Measurement 190

The Resolution Blog

OCTOBER 21, 2015

I’m going to use the 2015 Cannes Lions Grand Prix winner; Always #Likeagirl campaign ‘Turning an insult into a confidence movement’ by Procter & Gamble and Leo Burnett Toronto. You’ll also see a huge spike in people searching in February 2015. I chose January - July 2015. An example. Need more detail?

Google 120

Google Trends eBook Film 120

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

SEPTEMBER 17, 2015

Don’t forget to include links to relevant keywords and make your contact information prominent. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Can it be measured? Use the information to guide your campaigns in the future.

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Pitching Study Measurement Journalism 120

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Once you get a feel for their interests and habits, you can start to create content that they’ll find interesting and informational. Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Tips for the measurement and analysis of your message. How to create effective and engaging content. Decide on the time and setting of your video too.

Video 120

Video Analysis Conference Education 120

Cision

MAY 6, 2016

It came out in August 2015 for verified public figures. Early December 2015, Facebook Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month. Measure Success. Put calls to action in your videos so that you can measure for business results.

Facebook 0

Facebook Marketing Video Film 0

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. About the Authors.

Automotive 95

Automotive Study Report Transportation 95

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

SEPTEMBER 28, 2015

Another way that brands leverage multiple influencers is through ambassador programs, where they share exclusive information and products with a group of influential fans in order to create awareness and goodwill for the product. Health Business Elite, EBSCOhost (accessed September 25, 2015). Interaction.” 3 Fulgoni, Gian M.,

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR? Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure.

Case Study 78

Case Study Study Radio Analytics 78

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize.

Resources 69

Resources Nonprofit Measurement Creativity 69

Deirdre Breakenridge

DECEMBER 30, 2014

So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. When you learn about new resources that gather and filter information for you, suddenly you can become better organized and you have even more time to help others reach the same efficiencies.

Social Media 325

Social Media Meeting Course Community 325

The Resolution Blog

NOVEMBER 6, 2015

The new opportunity for PR lies in reaching outside its comfort zone” Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach. Ron Young is hosting a panel discussion at the PRSA International conference in Atlanta November 8–10, 2015.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

"The new opportunity for PR lies in reaching outside its comfort zone" Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach. Ron Young is hosting a panel discussion at the PRSA International conference in Atlanta November 8-10, 2015.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. Once your video stream ends, the app displays statistics to help you measure your broadcasting success. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

AUGUST 11, 2016

According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. chrisbrogan.com. brandchannel. HubSpot Blog. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. A good example of this in action is the #BTTF2015 hashtag that helped mark the Back to the Future Day on October 21, 2015. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

SEPTEMBER 16, 2021

On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. While many of these reports include similar types of data and information, you’ll find companies refer to their reports differently. Types of ESG Reports.

Report 68

Report Automotive Financial Government 68