Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come.

Journalism 60

Journalism Wikipedia Film Interviews 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF.

eBook 60

eBook Creativity Agency Exercises 60

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. For good measure, I searched Statistic Brain today and there’s no mention of the word “goldfish” on the website. That goldfish statistic just won’t die.

Biotechnology 85

Biotechnology Study Survey Radio 85

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Newsfile

OCTOBER 10, 2023

Companies should prioritize consumer safety and address concerns promptly. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. The company’s responses to safety incidents have been criticized.

Privacy 52

Privacy Ethics Airlines Data 52

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The issue is a battle of perceptions. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 10, 2016

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign.

Data 292

Data Big Data Strategy How To 292

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

The Resolution Blog

NOVEMBER 6, 2015

consumers don’t care about labels” The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. A great idea once labeled a public relations campaign may not rely on traditional PR tactics.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

"consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. For PR people, this creates a great opportunity.

Marketing 120

Marketing Advertising Advertising Consumer 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. But having a social presence doesn’t equate automatic reach or success in driving leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. Furthermore, 3.22

Corporate 103

Corporate Consumer Employee Print 103

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. billion in 2015. . billion in 2015. . billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are. Don’t confuse urban and rural poverty.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Stern + Associates

JUNE 22, 2023

Being able to clearly communicate an organization’s purpose is paramount to both consumers and shareholders. “If asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015). If a business doesn’t have any purpose, what’s the purpose of that business?”

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Conclusion. ”

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. For our newest findings, check out the State of the Media 2016 Report! Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. chrisbrogan.com. brandchannel. HubSpot Blog. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. There are so many ways to consume the news today, it’s important to make an impact where your customer is.

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR?

Hotels 120

Hotels Agency Radio Measurement 120

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. Hillary Clinton (@HillaryClinton) February 3, 2015. GrandmothersKnowBest.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Cision acquired PR Newswire in 2015 for $841 million. SEMrush has something comparable it calls an authority score. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Mechanisms for audience and download measurement include free services such as Podtrac and FeedBurner.

Advertising 100

Advertising Advertising Television Radio 100

Cision

SEPTEMBER 28, 2015

They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” Health Business Elite, EBSCOhost (accessed September 25, 2015). Health Business Elite, EBSCOhost (accessed September 25, 2015). Business Source Premier, EBSCOhost (accessed September 25, 2015).

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120