Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

Cision

AUGUST 10, 2017

Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. How can brands keep up?

Energy 212

Energy Creativity Social Media Strategy 212

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Brand Sentiment. Communicate the value of these solutions to the customers internal teams and executives.

Measurement 150

Measurement Engineering Data Content Marketing 150

PR in High Definition

FEBRUARY 28, 2019

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.

Communications 74

Communications System Training Data 74

PRSay

MAY 9, 2023

A case in point is the brand S’well. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

Company 105

Company Brand Branding Banking 105

Onclusive

MARCH 19, 2019

Develop a full understanding of our product and communicate that to customers. Experience in public relations, communications, content marketing or social media marketing is a bonus. Excellent verbal and written communication skills and comfortable speaking to a crowd. Responsibilities. Qualifications. About Onclusive.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Doctor Spin

NOVEMBER 30, 2023

This is also true for communication; most people would rather do anything to avoid processing conflicting information—whether the uncomfortable information is true or not. Please support my blog by sharing it with other PR- and communication professionals. Cognitive dissonance shapes our beliefs and decisions. Cognitive Dissonance.

Handbook 52

Handbook Journalism Comparison eBook 52

NewsWhip

SEPTEMBER 11, 2020

We know this because we track the millions of articles published every day — and we have seen how public engagement with brands and the media has transformed in recent years. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Data 120

Data Media Instagram Crisis 120

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem?

Reputation 88

Reputation Social Media Reddit Media 88

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Here’s the pitch: In 2019, Landis Communications Inc. Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. By Robin Carr.

Case Study 52

Case Study Television Video Pitching 52

NewsWhip

DECEMBER 16, 2020

It’s essential for any communications professional to know where to bring a story, and typically it takes years of experience. Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences.

Web 78

Web Crisis Data Trends 78

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. This Communication Plan Doesn’t Smell Like Christmas Cookies. Long story short, I photographed their comm.

Communications 66

Communications Analysis Print Meeting 66

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. So, how can we help improve this situation? .

Data 99

Data Resources Technology Analytics 99

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Presspage

JUNE 13, 2017

This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. Influencers communicate with their audiences directly (mostly on social media), and are able to endorse a brand or product through their posts. This brand was founded in 2011 and produces unisex watches.

Marketing 94

Marketing Television Instagram Case Study 94

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Siri was launched in 2011 on Apple hardware. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

NOVEMBER 28, 2018

Rather than spending all your budget on a macro influencer, spend your money on a variety of micro-influencers on YouTube, Twitter and Instagram who are more likely to have a niche audience who resonate more with your brand. According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011.

Marketing 68

Marketing Mobile Measurement YouTube 68

Contently - Strategy

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Respect their time by over-communicating. Trust me.). You can still publish content at the speed of news.

Creativity 122

Creativity Marketing Insurance Insurance 122

Communications Conversations

NOVEMBER 21, 2014

Here’s the latest job changes, promotions, events, new account wins and award wins in Twin Cities PR in the last week: Changing… It’s official: Aaron Miller , who’s been playing a lead role in social/digital over at General Mills since 2011, is heading back to Target. Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

PRSay

APRIL 19, 2023

Souza captured some of the most iconic images of the Obama presidency, including the photo of the president and his national security team in the Situation Room receiving live updates during the raid on Osama bin Laden’s compound in May 2011. His luncheon keynote on June 21 is titled “Seeing the World Through the Lens of Travel.”

Travel 67

Travel Tourism Storytelling Newspapers 67

NewsWhip

MARCH 16, 2020

Our customers – the world’s journalists and communicators – have a critical role in the response. Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences.

Report 88

Report Analysis Data Software 88

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JUNE 27, 2012

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. And that’s when its Communication team thought that it needed to do something different to engage young Indians to buy their first car.

Social Media 91

Social Media Media Facebook YouTube 91

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. A 2015 study by eMarketer found that 84% of marketing communications professionals were planning to launch at least one influencer marketing campaign within the next 12 months, and 81% who had previously conducted influencer marketing agreed it was effective.

Trends 105

Trends How To SEO Google 105

Cision

JUNE 8, 2016

Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. If there’s one overlying lesson to be learned from this year’s festival, a detailed crisis communication plan that leverages real-time tactics is necessary for any event taking place outdoors. 2016: An Uphill Battle.

Local 120

Local Reddit Crisis Communications Crisis 120