Mon.May 13, 2024

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Best News Monitoring Tools for 2024: Feature & Pricing Guide

Prowly

Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […] The post Best News Monitoring Tools for 2024: Feature & Pricing Guide appeared first on Prowly Blog.

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Data-security disasters at an all-time high—third-party breaches rose nearly 50 percent in 2023, hitting record levels, and 3 times as many as 2021

Agility PR Solutions

As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent) of companies experienced a third-party data breach or cybersecurity incident last year.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

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6 steps for building a first-party data strategy: A guide for communicators

Agility PR Solutions

Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve these goals, we need to collect lots of data. And recently, […] The post 6 steps for building a first-party data strategy: A guide for communicators appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Coffee with a Journalist: Joni Sweet, Freelance

OnePitch

Joni Sweet is a freelance writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more.

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Navigating the Changing Landscape of U.S. iGaming: 5WPR’s Insights from SBC Summit North America 2024

5W PR

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

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5 actionable ways that startups can amplify their content

Agility PR Solutions

As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content becomes key. In this article, we’ll explore five strategic ways to ensure […] The post 5 actionable ways that startups can amplify their content appeared first on Agility PR Solutions.

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#MediaMonday – MacKenzie Brower

HMA Public Relations

We are back with another #MediaMonday feature from MacKenzie Brower, who returns as the news editor for the Paradise Valley Independent. Learn more about MacKenzie's current role, the stories she is looking for, fun facts and much more in this post.

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Free Advice for the College Bound

Culpwrit

By Kevin Cook I recall the unsolicited advice I received before heading off to college. I didn’t want nor care for the free wisdom at the time, only to recognize how prescient it was much later in life. So, for all the high school graduates headed to college this fall, I offer a few… Continue reading Free Advice for the College Bound The post Free Advice for the College Bound appeared first on Culpwrit.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

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The Key Role of Internal Communication for DEI in Italy

Institute for Public Relations

Diversity, equity, and inclusion (DE&I) is a key issue in modern business practices and has been viewed through various disciplinary lenses. In a corporate setting, managing DE&I involves acknowledging and valuing the diverse attributes that contribute to each employee’s unique identity.