Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Wadds Inc.

SEPTEMBER 7, 2023

Trust is an important intangible asset that provides an organisation with a licence to operate within a market or the broader public sphere. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. My analysis is consistent with the report.

Report 116

Report Publicity Study Analysis 116

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 84

Study Ethics Leadership Technology 84

Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. ” This sounds like warmed over content marketing advice from about five years ago. . People, the press release is just a conduit, a capsule.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

SEPTEMBER 7, 2017

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. AI is one of the most popular future technologies talked about in the media. It reminds me of 2008 when every company was on board the environmental trend.

Leadership 112

Leadership Technology Company Course 112

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Flack's Revenge

JANUARY 28, 2015

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The station’s New Tech City podcaster Manoush Zomorodi began her January 12th show, The Case for Boredom, by pondering: “Since 2008, when I first got a smartphone – I have never had to be bored.

Creativity 120

Creativity System Journalism Technology 120

Sword and the Script

JUNE 27, 2020

The recession of 2008 changed housing. Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 133

Study Publicity Survey Internal 133

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

JANUARY 17, 2023

Likely first mentioned in 2008 , solarpunk is a utopian expression of a sustainable and environmentally-friendly future. Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk?

Wikipedia 52

Wikipedia Energy Community Fashion 52

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Solo PR Pro

MAY 17, 2022

As Steigman Communications has evolved, so too has technology. Daria did that for about two to three years — a marketing tactic that helped her secure new clients while also getting her name out in the world. She did start a blog in 2008, though. When Daria started the business, there was no email. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

wiredPRworks

MAY 6, 2020

Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

MAY 18, 2022

There’s probably no better person on the planet to talk about small business and marketing than Barry. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Flack's Revenge

MAY 16, 2016

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The station’s New Tech City podcaster Manoush Zomorodi began her January 12th show, The Case for Boredom, by pondering: “Since 2008, when I first got a smartphone – I have never had to be bored.

Creativity 120

Creativity System Journalism Interviews 120

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

Maxim Behar

JANUARY 18, 2023

The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. The new generation that's come on the market that are between 18 and 24. Host: And what kind of factor is this that's now showing up on the market? To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Waxing UnLyrical

JUNE 14, 2018

After the downturn in the economy in 2008, some professionals are hesitant to approach their manager for an annual bonus or raise. It can be achieved if you work in marketing, sales or business development. Stay Up to Date with Technology. You are worthy of a raise if your work has helped the company gain a return on investment.

Print 71

Print Resources Technology Interviews 71

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. In addition to these three tools, B2B marketers must begin to better evaluate content ideas. Did you miss the event this year? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Stern + Associates

SEPTEMBER 22, 2022

Instead of focusing mainly on growing through mergers and acquisitions, improving existing technology, or being first to market, companies can achieve success by placing values above strategy, implementation over planning, and by striving to get the best out of all employees.

Employee 62

Employee Leadership Exercises Mobile 62

wiredPRworks

FEBRUARY 23, 2018

Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] Nominated for MPI-CAC’s “Tomorrow’s Leader Award” and a “Most Engaged Member of the Month” winner, Rozgonyi is an experienced event marketing consultant and social selling trainer. on March 8 in Chicago. About NEXT. About Barbara Rozgonyi.

Education 51

Education System Meeting Nonprofit 51

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a furious rate – usually while the message is still being hammered out. But does it work?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a furious rate – usually while the message is still being hammered out. But does it work?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a furious rate – usually while the message is still being hammered out. But does it work?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79

Banking Financial Advertising Advertising 79

Practical Law Construction

FEBRUARY 9, 2021

The construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. Qatar has experienced significant activity in the construction sector in recent years, especially in light of the 2022 FIFA World Cup and the Qatar National Vision in 2030.

Construction 52

Construction Policies Exercises Internal 52

wiredPRworks

JUNE 25, 2016

Chicago’s SMC chapter, launched in October 2008, presents events that mix socializing, networking and learning. Event attendees included entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists and technology types. ~~~~~~~~~~~~~~~~.

Local 40

Local Social Media Media Internal 40

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72