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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 113
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. New technology, new commitments. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 163
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The future of European public relations: key findings from the ECM report

Wadds Inc.

These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. Lead and motivate public relations teams Excellent communication depends on advanced technology, media, and skilled practitioners – but also on diverse teams that foster collaboration and innovation.

Report 116
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Is Your Brand Messaging Recession-Ready?

Shift Communications

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.

Brand 78