What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR?

Digital Transformation & Content Marketing Technology

Contently - Strategy

It’s no secret that technology is changing the very fabric of business today. The content marketing landscape is changing… and fast. Content Marketing Technology: A New Way Forward. But to receive to those benefits, marketers must get up to speed, and fast.

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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets.

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The rise of technology in sport

PR in High Definition

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. The future of technology in sport. When we think of sport we think of athletes.

News Release Benchmarks for the Technology Industry

Onclusive

This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. VP, Product Marketing. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive.

Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. The implications for marketers The debate over […].

5 ways technology is changing the PR industry

Agility PR Solutions

With new technological advances always around the corner, the PR industry is constantly evolving. PR professionals must determine how best to leverage technology to remain competitive and relevant in the market. The role of technology […].

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. The lines between traditional and digital marketing are blurring. Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.

5 effective ways to improve PR with technology

Agility PR Solutions

PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].

5 innovative technologies to drive your business success

Agility PR Solutions

If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […]. Marketing Public Relations marketing

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

How the rise of blockchain technology offers opportunity for communicators

PR Daily

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. As blockchain technology enters the mainstream, there is a big opportunity for communicators to be part of the shift.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Do the new automaker players that are moving into the market know you?

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That experience sparked a keen interest in the space and also gave me an insider’s view of the market.

5 comms tips to increase your real estate sales with technology

Agility PR Solutions

Here are some ways that you can use technology to help increase […]. The post 5 comms tips to increase your real estate sales with technology appeared first on Agility PR Solutions. Marketing Public Relations marketing

The Intersection of Blockchain Technology and Public Relations

5W PR

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business.

2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers

Bianchi Biz Blog

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Marketing. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launch

Emerging technologies that will transform digital marketing in 2020

Agility PR Solutions

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia!

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Director, Marketing Technology.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Now, with technology like Google Speakable.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

From my own experience, I’ve observed that innovation is often linked with technology. In the Innovation Relations program, we work with marketing and communications leaders to inspire and activate their audiences around their innovation story.

10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing?

Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers

Bianchi Biz Blog

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. The post Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers appeared first on Bianchi PR.

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. And, we HAVE the technology NOW.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Visit performance.pr2020.com for additional information and resources.

Evolving email marketing technologies help deliver the best ROI

Agility PR Solutions

A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. The report analyzes goals for organizations looking to achieve the best ROI by applying email marketing strategies to boost […]. Marketing Public Relations marketing