Ronn Torossian

MAY 4, 2022

With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR?

Technology 195

Technology Social Media Media Marketing 195

Contently - Strategy

SEPTEMBER 13, 2022

It’s no secret that technology is changing the very fabric of business today. The content marketing landscape is changing… and fast. Content Marketing Technology: A New Way Forward. But to receive to those benefits, marketers must get up to speed, and fast.

Technology 94

Technology Content Marketing Marketing Enterprise 94

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets.

Groups 195

Groups Technology Reputation Software 195

Stephen Waddington

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. The technology focus is also very timely. PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment Kogan Page, 2021 £31.99

Technology 114

Technology Data Analysis Measurement 114

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 258

Technology Company B2C Banking 258

PR Daily

DECEMBER 16, 2020

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Technology 187

Technology Communications Engineering Viral 187

Agility PR Solutions

JUNE 9, 2021

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. Marketing Public Relations marketing

Technology 149

Technology Agency Marketing Tools 149

Onclusive

MARCH 22, 2021

This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. VP, Product Marketing. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive.

Technology 195

Technology Industry Healthcare Study 195

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

Automotive 153

Automotive Technology Transportation Travel 153

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

PR Daily

JUNE 17, 2019

Alexa, will technology change the public relations industry? “It’s Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Technology 140

Technology Privacy Marketing B2B 140

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know.

Meeting 106

Meeting Technology Blogging Media 106

Agility PR Solutions

JUNE 21, 2022

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. The implications for marketers The debate over […].

Privacy 78

Privacy Technology Data Groups 78

PR in High Definition

SEPTEMBER 30, 2022

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. The future of technology in sport. When we think of sport we think of athletes.

Sports 62

Sports Technology Analysis Energy 62

PR Daily

JANUARY 9, 2019

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. The lines between traditional and digital marketing are blurring. Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.

Technology 156

Technology Marketing Tools Retail 156

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention.

Technology 78

Technology Creativity Communications Storytelling 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Q&A: Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No.

Technology 100

Technology Resources Software Pitching 100

Agility PR Solutions

OCTOBER 14, 2020

If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […]. Marketing Public Relations marketing

Technology 148

Technology Small Business Tools Company 148

PR Daily

JULY 1, 2020

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

Technology 190

Technology Consumer Brand Branding 190

Agility PR Solutions

SEPTEMBER 9, 2022

With new technological advances always around the corner, the PR industry is constantly evolving. PR professionals must determine how best to leverage technology to remain competitive and relevant in the market. The role of technology […].

Technology 97

Technology Industry Mobile Social Media 97

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That experience sparked a keen interest in the space and also gave me an insider’s view of the market.

Technology 178

Technology Publicity Pitching Software 178

Agility PR Solutions

OCTOBER 17, 2022

New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers. Marketing Public Relations marketing

Technology 78

Technology Customer Service Survey Study 78

PR Daily

OCTOBER 12, 2020

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Technology 190

Technology Employee Communications Survey 190

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Marketing. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting.

Technology 97

Technology Communications Newspapers Training 97

Agility PR Solutions

APRIL 7, 2022

PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].

Technology 103

Technology Reputation Trends Video 103

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launch

Technology 166

Technology Product Launch B2B SEO 166

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Do the new automaker players that are moving into the market know you?

Automotive 76

Automotive Technology Blogging Engineering 76

PR Daily

OCTOBER 8, 2021

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. As blockchain technology enters the mainstream, there is a big opportunity for communicators to be part of the shift.

Technology 120

Technology Communications Education Banking 120

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market.

Automotive 73

Automotive Mobile Technology Blogging 73

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

Technology 148

Technology Publicity Software Print 148

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. public relations marketing

Blogging 349

Blogging Communications Marketing Technology 349

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Director, Marketing Technology.

Technology 97

Technology Communications Tools Google 97

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business.

Technology 88

Technology Banking Publicity Newspapers 88

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset.

Creativity 86

Creativity Technology Marketing Web 86

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Technology 113

Technology Communications Data-Driven PR eBook 113

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. And, we HAVE the technology NOW.

Technology 142

Technology Communications Trade Shows Facebook 142

PR Daily

DECEMBER 6, 2018

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Now, with technology like Google Speakable.

Technology 118

Technology Google Mobile Pitching 118

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Technology 125

Technology Radio Television Analytics 125

Agility PR Solutions

DECEMBER 8, 2019

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia!

Technology 78

Technology Marketing Analysis Trends 78

Agility PR Solutions

AUGUST 7, 2022

Here are some ways that you can use technology to help increase […]. The post 5 comms tips to increase your real estate sales with technology appeared first on Agility PR Solutions. Marketing Public Relations marketing

Real Estate 78

Real Estate Technology Marketing Publicity 78