Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Thomas in 2007-2008. Where is she now?

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Mark My Words

NOVEMBER 4, 2019

But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again.

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wiredPRworks

FEBRUARY 15, 2021

Celebrating 15 Years as a Virtual Presenter “In 2005, I started presenting teleseminars and I created a video marketing course. In 2007, I organized and presented the first-ever virtual Ultimate PR Secrets Summit with eight speakers. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

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PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

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Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

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Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Final trend : Recruitment marketing pressures will continue to mount. This shouldn’t surprise anyone.

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Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

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wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Gift: "Success Secrets of the Online Marketing Superstars" PR Chapter written by Barbara Rozgonyi and published by Entrepreneur Press.

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Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market.

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Waxing UnLyrical

APRIL 8, 2016

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A.

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Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

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The Stalwart Blog

OCTOBER 23, 2015

Yes, the woman who introduced me to Twitter in 2007. Authors who write the way they talk tend to command more attention than those who write using corporate jargon. Please sign up here if you're into marketing, public relations, and a bull named Stavros. My mom told me about this e-digest of the day’s most important stories.

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PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. Cambria’s PR Story.

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PR Conversations

FEBRUARY 28, 2018

Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful. An SPD approach is evident in recent work to establish a global capability framework for public relations/corporate communications.

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Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

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Doctor Spin

JANUARY 19, 2024

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. 3 Information asymmetry.

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Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Political marketing and PR could be described as elitist to some extent, Again, you have to express and verbalize your messages in the language of people not part of this elite. The notion of “black PR” hasn’t died yet.

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Bad Pitch Blog

APRIL 2, 2007

. - Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

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PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers.

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Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. Need an extra pair of hands?

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Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. These corporate responses do align better with the risks the Blackout Challenge represents.

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The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. The post How Elon Musk built global brands with zero marketing appeared first on "What's HAppening" Blog. Building and championing a vision. Be like Elon.

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Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. The legend of Nora Purmort existed far before I ever met Nora.

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Stuart Bruce

DECEMBER 29, 2014

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. George Bruce – when we lost our mum to MND in 2007 I was worried about my dad and what he’d do. But, he doesn’t deserve an honour for any of that.

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Ethical Voices

AUGUST 21, 2023

” This is almost always a super boring task for most PR folks, when they’re more interested in the press release, more interested in the relationships, the journalists, and things like that, and sub this down to marketing, who just bash out some copy. We saw a real impact on the market because of that.

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Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. Communism had fallen, we had a free market, privatization had happened, we had private ownership, and in two years we would be ready. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Bad Pitch Blog

JULY 11, 2009

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. AT&T did not, however, change the name of Cingular, which it got sole control of at the same time, but instead waited to do a name-dance until January 15, 2007. Here’s what happened.

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PR Conversations

OCTOBER 9, 2015

I found support for the four-step process proposed by Jaques (2007). More recent ones show the effect of technological innovations, (including emergence of social media), that have increased the global reach and potential magnitude of many crisis situations. Instead, the value of reflection and evaluation after an incident was emphasised.

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Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

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Waxing UnLyrical

SEPTEMBER 27, 2010

I became a victim of AT&T upon the release of the original iPhone in June 2007. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I’m many things.

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ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

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Communications How To Blogging Content Marketing 81

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. The answer: a great story. –John.

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Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

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MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

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Maxim Behar

NOVEMBER 15, 2021

Maxim Behar: We had the prospect in the late 1990s, when we knew the sacred date January 1, 2007, when Bulgaria enters EU. If we go back to 2007 and compare it, the difference is huge, people will be surprised. And now that 2007 has passed, and suddenly the expectations seem to have faded. Maxim: Very good market.

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