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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Political marketing and PR could be described as elitist to some extent, Again, you have to express and verbalize your messages in the language of people not part of this elite.

Ethics 64
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

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Unlocking the strategic potential of internal communications

Wadds Inc.

It supports an organisation in dealing with a range of operational issues depending on its geographic location, market sector, operating context, as well as societal and political issues. The ECM has been conducted annually since 2007 and is the largest of its kind worldwide. It’s measured by means of employee engagement. At Wadds Inc.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80
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New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 96
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Maxim Behar for Bloomberg TV Bulgaria: How to Increase Voter Turnout in Bulgaria

Maxim Behar

Maxim Behar: We had the prospect in the late 1990s, when we knew the sacred date January 1, 2007, when Bulgaria enters EU. If we go back to 2007 and compare it, the difference is huge, people will be surprised. And now that 2007 has passed, and suddenly the expectations seem to have faded. Maxim: Very good market.

How To 52