Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

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Marketing Survey Study Comparison 138

Doctor Spin

JANUARY 2, 2024

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. The Magical PR Question keeps your strategy laser-focused on what truly matters—differentiating your brand in the market. Journal of Brand Management, 12, 264–278. Source: Strategic Change 1 Connor, T. Strategic Change, 16, 127–136.

Strategy 52

Strategy eBook Journalism Resources 52

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Social Media Facebook Airlines Web 59

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

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Education Marketing Conference Agriculture 52

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020. From freelance to firm.

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Meeting Retail Groups Hotels 91

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

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Interviews Ethics Government Internal 105

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

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Social Media Video Agency Healthcare 120