Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

PR for Anyone

OCTOBER 18, 2021

Why did you write this book? We have so much new technology. On Amazon, Barnes & Noble, any of those online retailers, as well as many bookstores are carrying it. It’s really a workbook for how to manage important documents and accounts and so much more. Author Kay Bransford is here with her book. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

Deirdre Breakenridge

SEPTEMBER 25, 2017

Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. Journaling.

Writing 171

Writing Journalism Travel Meeting 171

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Call it something else if the word sounds too academic.

Media 212

Media Pitching Report Interviews 212

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 79

Meeting Automotive Media Technology 79

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

JANUARY 28, 2020

For example, if you are an e-commerce clothing retailer, and a celebrity publishes a picture of herself wearing your new dress to Instagram, you can simply drag that post from the listen tab to your social media showcase page – built on a Notified template. 8) History and backstory. 9) PR tech assessment. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. If you enjoyed this post, you might also like: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Image credit: Unsplash.

Sports 113

Sports Advertising Advertising Survey 113

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). About Jim Dougherty. PRSA member.

Facebook 63

Facebook Video How To Retail 63

Cision

FEBRUARY 3, 2017

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MARCH 7, 2017

While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. The median PR salary for technology rose $20,000 when compared with the previous year. Technology: $124,500. Retail: $75,000. Telecom: $130,000. Health care /pharma: $128,500. Travel: $85,000.

Survey 75

Survey Corporate Comparison Financial 75

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. I spent Friday morning at the BETT Show in London with a colleague from Metia. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 52

How To Newspapers Analytics SEO 52

Critical Mention

JUNE 13, 2018

In the wake of the scandal, Wells Fargo CEO Tim Sloan made a public statement: “We apologize to everyone who was harmed by unacceptable sales practices that occurred in our retail bank.” When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

SEPTEMBER 22, 2016

For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? I remember in several jobs that my ability to “listen” in a meeting and capture/synthesize in writing the key points of those meetings for senior executives got me promoted faster and got me assigned to much larger projects.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more. Most of all, he wants to leverage writing to improve the world.

Mobile 101

Mobile Community System Social Media 101

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. Every story needs “conflict.”

Automotive 66

Automotive Web Meeting Media 66

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. We are impressed by its embrace of technology and data analytics, its culture of giving, and the way it melds entertainment and retail to more fully engage its growing community of shoppers.”.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. My ideas are often syndicated in a variety of news and blog outlets.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 10, 2014

One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons. Another big mistake is writing content for search engines, rather than writing for your audience.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

NOVEMBER 30, 2017

I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! I am always excited to see what technology will be next to take the industry by storm. I really enjoyed working on some of the campaigns we rolled out for Leeds based retail and entertainment complex The Light.

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! I am always excited to see what technology will be next to take the industry by storm. I really enjoyed working on some of the campaigns we rolled out for Leeds based retail and entertainment complex The Light.

Reddit 48

Reddit Retail Newspapers Social Media 48

PR in High Definition

FEBRUARY 17, 2017

Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! If you’re filming an interview with your spokesperson who works in a data centre or retail store, is that role immediately obvious from the background or is he or she out of place?

Video 48

Video Film Interviews Retail 48

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well. 1) Write every day.

Interviews 28

Interviews SEO Blogging Writing 28

Mark My Words

MARCH 15, 2022

Retailers will not be able to rely on EU pork either as it gets shorter in supply and more expensive. Shock after diesel tops £2 a litre: MOTORISTS on the Isle of Wight are paying a staggering £2 a litre for diesel – believed to be the most expensive in the UK, writes Steph Spyro. Wheat rose to £300 a ton from £215 in a few days.

Energy 12

Energy Banking Agriculture Chemicals 12

Stephen Waddington

AUGUST 12, 2020

We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. We are working on a couple of projects in the retail space and having some great conversations.

Agency 161

Agency Meeting Crisis Energy 161

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling?

Software 120

Software Mobile Video Examples 120