Mon.May 27, 2024

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Customer trust: What should brands provide to achieve it? Here are 4 best practices

Agility PR Solutions

When you hear the word “trust”, what—or, better, who—comes to mind? It’s likely you’ve pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of people that you want in your life […] The post Customer trust: What should brands provide to achieve it?

Brand 110
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AMEC Communication Measurement and Evaluation Summit 2024 best highlights

Stuart Bruce

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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6 essential steps for creating a content localization strategy

Agility PR Solutions

Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine. It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions.

Local 101
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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations.

How To 93
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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AI-driven marketing initiatives are directly contributing to revenue, according to 9 in 10 executives—but trust and accuracy remain obstacles

Agility PR Solutions

We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line impact. New research from AI-powered conversation automation solutions provider Conversica shows that AI’s revenue-generating […] The post AI-driven marketing initiatives are directly contributing to revenue, according to 9 i

Marketing 101

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With brand trust on shaky ground, consumers are ready to spend more at local shops to strengthen Main Street

Agility PR Solutions

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business. New research from online marketplace Faire […] The post With brand trust on shaky ground, consumers are ready to spend more at local shops to strengthen Main Street appeared fir

Local 96
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How Brands Handle Crisis Management Successfully

5W PR

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. The importance of crisis management A crisis may come in various forms – a product safety concern, a data breach, a social media scandal, or even a marketing campaign that fails to hit the mark.