Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. So, what does it take to create an effective ad?

Sports 113

Sports Advertising Advertising Survey 113

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

MAY 16, 2024

It was emotions, business and creative, the whole atmosphere, the whole project. To build 50 full-service retail businesses across all of Bulgaria was absolutely unprecedented as an investment at that time, with only one exception … the Belgian "Solvay," which logically and for historical reasons acquired the soda ash plant in Devnya.

Hotels 64

Hotels Corporate Transportation Meeting 64

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. When we first started working together, we had two products: a shampoo and a serum.

Meeting 62

Meeting Course Retail Media Relations 62

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Comments Do you think agencies should include creative ideas in their.

Brand 100

Brand Branding YouTube Social Media 100

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. fashion retail. fashion retail.

Instagram 120

Instagram Fashion Sports Pinterest 120

Beyond PR

FEBRUARY 15, 2018

Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression. The best influencers remain sensitive to the fact their worldwide audiences are visiting malls, retail stores and websites in search of the perfect gifts. . About Kayla Matthews.

Travel 72

Travel Retail Instagram YouTube 72

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 79

Meeting Automotive Media Technology 79

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Recently, a retail property represented by SHIFT became the preferred venue for live Black Friday coverage in a number of major cities because of this kind of proactive invitation. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? For years, every McDonald’s campaign had one simple measure – how many hamburgers served.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

MaccaPR

DECEMBER 10, 2014

One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons. Another big mistake is writing content for search engines, rather than writing for your audience.

SEO 98

SEO Interviews Blogging Engineering 98

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

MARCH 7, 2017

Retail: $75,000. At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago. Is your PR agency bring creative ideas to the table? Technology: $124,500. Financial services: $116,000. Food & Beverage: $105,000. Talk to us!

Survey 75

Survey Corporate Comparison Financial 75

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). I’m mainly responsible for the business operations side of Alice Riot: sourcing, finance, legal, etc. What drove your decision to look outside the PR field for employment?

Apparel 106

Apparel Public Affairs Training Corporate 106

Norton's Notes

APRIL 22, 2016

As people are become more conscious of the environment and re-using old items, Upcyclist delves into creative and innovative upcycling ideas from people around the world with items considered unwanted or useless. Natalia writes British Style UK, and is an advocate of championing British style in interiors and design. British Style UK.

Blogging 28

Blogging Retail Trends Product Launch 28

Stephen Waddington

AUGUST 12, 2020

Clients want blended, agile, creative solutions to their challenges. We are working on a couple of projects in the retail space and having some great conversations. We connect disparate things and ideas to solve problems creatively and we strive to help new talent break into an industry built on connections. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes.

Conference 156

Conference Employee Retail Trends 156

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. The company queried shoppers on their opinions about Amazon’s acquisition of Whole Foods.

Survey 136

Survey How To Construction Data 136

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Also follow other bloggers and reporters who write about wine. Blog: Try your hand at blogging about Wine PR. Do this consistently.

Brand 165

Brand Branding Pinterest Insurance 165

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Now think about this: how many blog posts do YOU write for clients every day? Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. The most creative photo.

Creativity 71

Creativity Video Interviews Blogging 71

Communications Conversations

DECEMBER 15, 2016

There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. It requires a high level of discretion and creative thinking to realize the value of social media over the risk in a highly regulated environment. . I like this a lot.

Social Media 60

Social Media Data Measurement Analytics 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Communications Conversations

FEBRUARY 10, 2015

All sorts of companies from accounting firms to retail orgs to fast food chains like Chipotle can benefit from a strong employer brand. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? So, why is it we just don’t hear a lot about this work? For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Especially an online retailer.

Policies 86

Policies Twitter Facebook Writing 86

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com.

Agency 100

Agency Advertising Advertising Twitter 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Tip: Brands get creative and overlap hero content types. In both cases, the goal is to drive links to boost rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52