Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

NewsWhip

NOVEMBER 9, 2022

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

Twitter 148

Twitter Brand Branding Retail 148

Prohibition

JANUARY 25, 2023

Prohibition is thrilled to announce it has been appointed by The UK’s largest independent online cake retailer Sponge.co.uk We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. to handle its PR. Never mind what Susan Jebb says, who doesn’t love cake?!

Retail 62

Retail B2C Creativity B2B 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Maybe Hy-Vee did both.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too! Adweek Yeah, That’s Probably an Ad. What are your must-listen podcasts? Happy listening! .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails. Overall Tone: About 50% of the campaigns analyzed were uplifting or upbeat in tone.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MAY 11, 2020

For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

Data 234

Data B2B Survey Banking 234

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. It’s a common thread of human existence. Embrace it.

Consumer 166

Consumer Brand Branding Marketing 166

Prohibition

SEPTEMBER 29, 2023

However, quality creative is still the key to getting consumers engaged and with changes in algorithms and data privacy, marketers are compelled to rely more on their creative strategies rather than on complex targeting structures. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Privacy 62

Privacy Comparison B2B Retail 62

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. No category was left untouched. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129

Film Marketing Sports Hotels 129

Prohibition

NOVEMBER 3, 2023

Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. These successful campaigns highlight the potential of influencer collaborations within seasonal contexts, emphasising the importance of authenticity and creativity in influencer marketing. Get in touch today to find out how we could help you.

Marketing 62

Marketing Product Launch Retail Creativity 62

Konnect Agency

AUGUST 17, 2023

Barbie’s iconic brand aesthetic and logo effortlessly captures a world of imagination, presenting a timeless symbol of creativity and personal expression. Iconic Brands with Innovative Practices: Amazon has revolutionized e-commerce with innovations like one-click shopping and personalized recommendations, reshaping online retail.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

Prohibition

AUGUST 1, 2023

We cover: The impact of AI on marketing AI applications in PR and marketing Exploring AI tools and considerations AI’s impact on copyright and creativity Looking to the Future of AI in Marketing As AI continues to evolve, ethical considerations become increasingly important. Contact us for our podcast services !

Marketing 62

Marketing Ethics Retail Tools 62

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Prohibition

NOVEMBER 3, 2023

With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection. The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic.

Marketing 62

Marketing Instagram Viral Video 62

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Agility PR Solutions

APRIL 28, 2019

Your retail brand needs an app. consumers who use shopping apps tend to use them quite frequently—according to new survey data released by Visual Objects, a global portfolio website that showcases work from top creative firm, more than one-third of people (35 percent) use shopping apps between two and […]. There, we said it.

Retail 60

Retail Survey Creativity Data 60

Prohibition

JANUARY 30, 2024

These influencers offer a unique avenue for brands to experiment with creativity and storytelling. In: Audio / Out: Generic content The concept of virtual influencers – computer-generated characters with curated personalities – is gaining traction. Get in touch today to find out how we could help you.

Trends 62

Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. Drawing from the PR missteps of others over the years, here are three pitfalls to avoid this (and every) Memorial Day.

Hotels 174

Hotels Retail Creativity Reputation 174