Expert insights. Personalized for you.
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations MORE
Here are some ways to unblock your creative flow. Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.” Here are ten descriptions and examples of the most common types constrained writing: 1. MORE
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing? MORE
Played any writing games lately? The person with the most creative story wins. Playing these types of games helps me think creatively and stretches my storytelling skills. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ]. Read more of her posts on writing, editing and corporate life at. One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas. MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? MORE
Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Here are seven ways you can portion off time to write, no matter how busy you might be, and make the best use of your allotment: 1. If writing is important to you, then make the time for it. Writing & Editing MORE
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing. MORE
There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing. Step 3: Write your bad first draft. Don’t expect to write a perfect article from the get-go. MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
Here are some ways to develop a writing routine and avoid writers’ block. Forget about inspiration and get into the habit of writing every day. Yet, you can motivate yourself by creating writing habits. Whether you want to write every day, write to a word count or finish that screenplay, here are a few ways to get yourself in the habit of writing. Do you have a friend or colleague who can’t find time to write, either? MORE
Why angle your writing? First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. In 1970, The Beatles were on the verge of breaking up, and egos were superseding—and undermining—the extraordinary collaboration that had skyrocketed them to fame, fortune and dizzying creative heights. The post In your writing, focus on the ‘you,’ not the ‘I’ appeared first on PR Daily. Writing & Editing MORE
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. Churning out content on a regular basis may result in periods of uninspired writing, but there are tricks to keep in mind next time you feel yourself floundering for new ideas. Try some writing exercises. Communications Public Relations Writing Feature MORE
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. It’s all part of the magical and mysterious juju of the creative process. MORE
If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait. MORE
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Instead of waiting until your muse arrives, kick-start the creative process by taking advantage of the story components around you. MORE
That’s one reason more writers are dictating their books and other writings. FREE GUIDE: 10 ways to improve your writing today ]. Try these tips for writing with speech recognition: Dictate in complete phrases or sentences. Still, mistakes inspire creativity, because they beg you to fix them. Dictation software works better for some writers than others and for some types of writing than others. A version of this post first appeared on Daily Writing Tips. MORE
This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again. You want your latest writing project to move faster. Write multiple drafts instead of obsessively editing the same one. Write daily, not someday. will be your regular time for writing, and that’s it. Though it’s definitely easier to write when you don’t constantly switch tasks, you can’t wait for large blocks of time to appear in your schedule. MORE
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help. MORE
I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails. MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception. MORE
Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” In the piece he offers pointers on how to stop fearing the blank page, and how to win the ongoing battle with productivity and creativity that we scribblers know all too well. As Magary puts it, “Too many writers have been taught to be afraid of writing and have had their voices suppressed as a result.” FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. MORE
At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. PR corporate communications creative ideas creative PR employee communications talent MORE
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativityThe public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. MORE
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 6 Creative PR Ideas for Blended Media. MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception. MORE
I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme. MORE
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost. Is your PR agency bring creative ideas to the table? MORE
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment. MORE
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals. MORE
Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. Do these writing prompts spark any creative ideas for a new series or campaign? MORE
The mental drain of too many tasks will disrupt your creative flow. You may have this feeling about writing itself. Perhaps your day job is squeezing you so hard that you don’t have time to fit in any writing around the edges. To write productively, we need to feel relaxed and refreshed. If overwork is taking over your life and hurting your ability to write, here are 13 tactics to try: 1. For example, it’s now 10:05, and I’m writing this column. MORE
Glamorous Instagram shots and funny YouTube videos are certainly effective ways to grab attention, but many communicators forget the power that great writing still wields. The experts at The 2019 Writing and Editing Skills Virtual Summit believe writing should always be: Clear. Creative. Discover how to ensure that your writing checks these boxes during this can’t-miss virtual summit on April 5. Start driving business results with your writing—register today. MORE
Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Cover your screen while you write. If you find yourself doing more editing than writing, try covering up (or, on a laptop, angling down) your screen while you type. However, this technique can help you write faster and express your thoughts more freely. Set a daily writing goal, and track your progress. Use a writing prompt. Not sure what to write about? MORE
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception. MORE
When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. Though writing is your job, that doesn't mean it has to be boring—it shouldn't be anywhere close. You can't do that, however, if you're in a creative rut. November is National Novel Writing Month— NaNoWriMo for short. Don't be afraid to "write ugly.". MORE
How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. If you’re stalled on a piece of writing or feeling uninspired, try reading a well-written article from a publication that inspires you. Writing & Editing creativity MORE
However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Writing for Marketing Land , reporter Jennifer Cannon noted: “Marketing technology now accounts for almost a third of marketing’s budget, while in-house labor investment loses shares;” and. Looking for an agency partner that can both bring big creative. MORE
We all hit a creative wall sometimes. Try something unexpected to refresh your creative zest. If you’re stressed, overwhelmed or just eager to revive your creative spark, take a hike (or a bike), pal. Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. MORE
That’s especially understandable for communicators who write about the same topics every day—and in the same setting. How can you expect to come up with new, creative ideas if you do the same thing every single day?” Mary Olivieri , executive creative director at Colman, Brohan and Davis, says a simple walk can extricate you from your mental rut and stimulate your creativity. “We If you need to write about a groundbreaking ceremony—go to the ceremony. MORE
This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature: “ […] the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He writes not of the heart but of the glands. How do you make people care about what you have to say? MORE
PR Daily
JUNE 29, 2019
How do you find the muse when your creative energy is zapped, sapped or tapped out? Try these 20 tips to escape the doldrums and start writing again: 1. A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. If you’re stalled on a piece of writing or feeling uninspired, try reading a well-written article from a publication that inspires you. Writing & Editing creativity
PR Daily
JANUARY 18, 2019
Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Cover your screen while you write. If you find yourself doing more editing than writing, try covering up (or, on a laptop, angling down) your screen while you type. However, this technique can help you write faster and express your thoughts more freely. Set a daily writing goal, and track your progress. Use a writing prompt. Not sure what to write about?
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Ishmael's Corner
NOVEMBER 27, 2018
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Daily
NOVEMBER 5, 2019
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.
PR Daily
SEPTEMBER 30, 2020
If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.
PR Daily
JULY 28, 2020
Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. Do these writing prompts spark any creative ideas for a new series or campaign?
|
Barokas
JANUARY 3, 2018
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing.
PR Daily
FEBRUARY 17, 2020
Drew Magary, formerly of Deadspin , wrote an essay recently on “ How to write 10,000 words a week.” In the piece he offers pointers on how to stop fearing the blank page, and how to win the ongoing battle with productivity and creativity that we scribblers know all too well. As Magary puts it, “Too many writers have been taught to be afraid of writing and have had their voices suppressed as a result.” FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations
PR Daily
MARCH 12, 2020
That’s especially understandable for communicators who write about the same topics every day—and in the same setting. How can you expect to come up with new, creative ideas if you do the same thing every single day?” Mary Olivieri , executive creative director at Colman, Brohan and Davis, says a simple walk can extricate you from your mental rut and stimulate your creativity. “We If you need to write about a groundbreaking ceremony—go to the ceremony.
PR Daily
MARCH 16, 2020
There’s no secret formula for great writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing. Step 3: Write your bad first draft. Don’t expect to write a perfect article from the get-go.
|
Doctor Spin
MAY 21, 2020
This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature: “ […] the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He writes not of the heart but of the glands. How do you make people care about what you have to say?
PR Daily
OCTOBER 27, 2016
When you write for a living, it can be easy to forget that you enjoy doing it for fun. You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. Though writing is your job, that doesn't mean it has to be boring—it shouldn't be anywhere close. You can't do that, however, if you're in a creative rut. November is National Novel Writing Month— NaNoWriMo for short. Don't be afraid to "write ugly.".
PR Daily
FEBRUARY 5, 2019
Here are some ways to develop a writing routine and avoid writers’ block. Forget about inspiration and get into the habit of writing every day. Yet, you can motivate yourself by creating writing habits. Whether you want to write every day, write to a word count or finish that screenplay, here are a few ways to get yourself in the habit of writing. Do you have a friend or colleague who can’t find time to write, either?
Media Bullseye
JUNE 8, 2017
Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. Churning out content on a regular basis may result in periods of uninspired writing, but there are tricks to keep in mind next time you feel yourself floundering for new ideas. Try some writing exercises. Communications Public Relations Writing Feature
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 6 Creative PR Ideas for Blended Media.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception.
PR Daily
MAY 18, 2019
We all hit a creative wall sometimes. Try something unexpected to refresh your creative zest. If you’re stressed, overwhelmed or just eager to revive your creative spark, take a hike (or a bike), pal. Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet.
PR Daily
MARCH 9, 2019
That’s one reason more writers are dictating their books and other writings. FREE GUIDE: 10 ways to improve your writing today ]. Try these tips for writing with speech recognition: Dictate in complete phrases or sentences. Still, mistakes inspire creativity, because they beg you to fix them. Dictation software works better for some writers than others and for some types of writing than others. A version of this post first appeared on Daily Writing Tips.
PR Daily
JULY 30, 2018
If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Instead of waiting until your muse arrives, kick-start the creative process by taking advantage of the story components around you.
PR Daily
JANUARY 10, 2019
This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again. You want your latest writing project to move faster. Write multiple drafts instead of obsessively editing the same one. Write daily, not someday. will be your regular time for writing, and that’s it. Though it’s definitely easier to write when you don’t constantly switch tasks, you can’t wait for large blocks of time to appear in your schedule.
PR Daily
MARCH 6, 2019
Glamorous Instagram shots and funny YouTube videos are certainly effective ways to grab attention, but many communicators forget the power that great writing still wields. The experts at The 2019 Writing and Editing Skills Virtual Summit believe writing should always be: Clear. Creative. Discover how to ensure that your writing checks these boxes during this can’t-miss virtual summit on April 5. Start driving business results with your writing—register today.
PRSay
SEPTEMBER 30, 2019
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. It’s all part of the magical and mysterious juju of the creative process.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?
Sword and the Script
JANUARY 29, 2019
At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. PR corporate communications creative ideas creative PR employee communications talent
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception.
Sword and the Script
JUNE 8, 2019
However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Writing for Marketing Land , reporter Jennifer Cannon noted: “Marketing technology now accounts for almost a third of marketing’s budget, while in-house labor investment loses shares;” and. Looking for an agency partner that can both bring big creative.
PR Daily
NOVEMBER 25, 2019
Why angle your writing? First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. In 1970, The Beatles were on the verge of breaking up, and egos were superseding—and undermining—the extraordinary collaboration that had skyrocketed them to fame, fortune and dizzying creative heights. The post In your writing, focus on the ‘you,’ not the ‘I’ appeared first on PR Daily. Writing & Editing
PR Daily
MAY 9, 2019
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.
PR Daily
JUNE 11, 2019
I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.
Doctor Spin
JUNE 28, 2019
Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. The digital transformation has changed marketing forever and the field of public relations is no exception.
PR Daily
FEBRUARY 12, 2019
The mental drain of too many tasks will disrupt your creative flow. You may have this feeling about writing itself. Perhaps your day job is squeezing you so hard that you don’t have time to fit in any writing around the edges. To write productively, we need to feel relaxed and refreshed. If overwork is taking over your life and hurting your ability to write, here are 13 tactics to try: 1. For example, it’s now 10:05, and I’m writing this column.
PR Daily
MAY 25, 2017
Played any writing games lately? The person with the most creative story wins. Playing these types of games helps me think creatively and stretches my storytelling skills. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ]. Read more of her posts on writing, editing and corporate life at. One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas.
PR Daily
MAY 28, 2019
Here are some ways to unblock your creative flow. Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.” Here are ten descriptions and examples of the most common types constrained writing: 1.
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost. Is your PR agency bring creative ideas to the table?
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
The Hoffman Agency
JULY 16, 2019
I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme.
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
PR Daily
JANUARY 16, 2020
Many people believe they don’t have enough time to write. Almost always they’re wrong, and if you dislike writing, you won’t be particularly motivated to make more time for it. . FREE GUIDE: 10 ways to improve your writing today ]. Here are seven ways you can portion off time to write, no matter how busy you might be, and make the best use of your allotment: 1. If writing is important to you, then make the time for it. Writing & Editing
PR Daily
SEPTEMBER 5, 2015
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?
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