Thu.Jun 06, 2024

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“Election Year”: Trend Analysis in Media and Social Media

Onclusive

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195
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PRWeek continues to celebrate Pride in PR

Steve Barrett on PR

Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.

Community 130
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Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

Bianchi Biz Blog

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition.

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The Difference Between Telling Your Story and Storytelling in PR

OnePitch

Anyone can tell a story. What we mean by that is, anyone can recount a tale of something that happened to them or someone they know. In PR, this is much the same. Many PR pros are tasked with “telling their client’s story” and go about this by pitching out an executive’s biography and accomplishment to a reporter with a CTA of “let me know if you want to talk to [NAME] for any upcoming coverage!”.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 tips for using intent-based marketing for targeted outreach

Agility PR Solutions

While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how? Intent-based marketing lets you laser-focus your outreach. That’s why we’ll be exploring […] The post 5 tips for using intent-based marketing for targeted outreach appeared first on Agility PR Solutions.

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The key components of quality content—and why it’s so important

Agility PR Solutions

In today’s dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help companies is quality content. It cuts through the noise, fosters meaningful connections, and […] The post The key components of quality content—and why it’s so important appeared first on Agility PR Solutions.

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S&T Live Recap: The High Stakes of Speaking Out on Social Issues

PRSay

“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live , PRSA’s monthly livestream series on L

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Summer travel trends: As industry gets closer to pre-pandemic levels, consumers are looking for authenticity—and they’re keeping their options open

Agility PR Solutions

Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this summer’s travel plans, as well as travelers’ concerns. The firm’s 2024 […] The post Summer travel trends: As industry gets closer to pre-pandemic levels, consumers are looking for authenticity—and they’re keeping their option

Travel 78
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D-Day: A Debt We Can Never Forget

Culpwrit

Throughout my career, I’ve been a news junkie. It didn’t take too long to realize how so much of what happens today relates to history. I often refer back to something I learned long ago from friend Bruce Weindruch, founder of The History Factory: “You have to understand the past if you’re planning for… Continue reading D-Day: A Debt We Can Never Forget The post D-Day: A Debt We Can Never Forget appeared first on Culpwrit.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Marketing Your Research: Are You Asking the Right Questions?

Stern + Associates

Research is vital to organizations and society. It ensures that decision-making is well-informed by accurate data and facts, rather than by hearsay or biased intuition. But there’s another thing about research: there’s a lot of it out there. So much, in fact, that data often gets lost in the ether. That’s why marketing your research is crucial to getting across to a wider audience.

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Why hurry…

Maxim Behar

I have no idea why we are all in a constant rush. In the morning, when we go to work, at noon, when we try to find some time for ourselves, and in the evening when we can't wait to get to a nice place. We feel like we are always behind and must always be in a hurry. This undoubtedly causes aggression, which hides enormous dangers. I often think about that early in the morning, at traffic intersections while waiting for the coveted green light to turn on.

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I was on TV!

Maxim Behar

That is, in short, the election campaign on Bulgarian politicians' social media - to our great regret and disappointment. It consists of two components. The first is a mandatory photo with happy voters on the street, in the field, or in some factory, and below it, an enthusiastic text, almost in rhyme, should immediately excite the voters and make them think about nothing else but this exact candidate.

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Maxim Behar: PR is happening in Cannes from the first to the last second

Maxim Behar

Host (Stefan A. Shterev): The Cannes Festival is like magic - a celebration of life and a sweet parade of vanity. It also celebrates cinema, eccentricity, the famous, the rich, and, as some say, the unattainable. Whether that's true, we don't know, but under the hot sun of southern France, along the famous coastal Boulevard de la Croisette in Cannes, famous figures Fellini, Visconti, Bertolucci, Rossellini, Vittorio De Sica, Orson Welles, Antonioni, Coppola, and many others have walked.

Film 52
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Maxim Behar: We live in times when all information must be verified

Maxim Behar

Host (Maria Konstantinova): We are overwhelmed with fake news and misinformation during the election campaign. There is also the risk of being flooded with content generated by artificial intelligence. Host (Viktor Dremsizov): How can we deal with the spread of misinformation and distinguish true from false? We will discuss this today with cybersecurity expert Hristiyan Daskalov and PR expert Maxim Behar.

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Maxim Behar: There is no real and visible political campaign to comment on

Maxim Behar

Host (Diana Radeva): Hello again! You are with "Good Morning, Europe" airing on television Euronews Bulgaria. Only a few weeks are left until the general and European parliamentary elections. Are the candidates' messages reaching the voters? Will the Central Election Commission manage to organize the polls well? And do people even care about the European elections during our national passions and scandals?