ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails. Overall Tone: About 50% of the campaigns analyzed were uplifting or upbeat in tone.

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Study Branding Brand B2C 170

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Branding Brand How To 78

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. It’s a common thread of human existence. Embrace it.

Consumer 163

Consumer Branding Brand Marketing 163

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. No category was left untouched. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedIn. How did they meet?

How To 52

How To Engineering System Insurance 52

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors.

Healthcare 60

Healthcare Big Data Data Retail 60

Solo PR Pro

JUNE 22, 2021

Little did she realize that this seemingly small PR agency would give her the opportunity to get her feet wet working with creative teams for big brands like Jack Daniels and RCA. By the time I left about seven years later, we had five products on the shelf at major retailers like CVS, all of which I was part of developing,” Ellen said. “It

Meeting 62

Meeting Course Retail Media Relations 62

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. It consistently beats out competitors in growth and has an enviable seven percent employee turnover rate, compared to 60 to 70 percent at other retailers. It goes beyond perks like free snacks or quarterly company outings.

Customer Service 84

Customer Service Company Strategy Communications 84

Sword and the Script

MARCH 7, 2017

Retail: $75,000. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. Technology: $124,500. Financial services: $116,000. Food & Beverage: $105,000. Travel: $85,000. Arts/Entertainment: $82,500. Talk to us!

Survey 72

Survey Corporate Comparison Financial 72

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company.

Strategy 52

Strategy Customer Service Airlines Hotels 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Cision

APRIL 8, 2015

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ). “Always prioritize statistics that prove the story is unique,” she says.

Writing 120

Writing Retail Content Marketing Groups 120

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S.

Education 126

Education Financial Engineering Transportation 126

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

Deirdre Breakenridge

SEPTEMBER 25, 2017

Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. I kicked off my structured sabbatical in Berlin, which ended up being the perfect place to connect with like-minded and creative individuals.

Writing 171

Writing Journalism Travel Meeting 171

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 78

Meeting Automotive Media Technology 78

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Cision

JUNE 22, 2015

fashion retail. fashion retail. fashion retail. “Is there anyone out there that can challenge the leadership of MySpace?” Image: Eva Rinaldi ( Creative Commons ). Louis Vuitton. fashion luxury. 0.92% (1632). electronics. 3.70% (393). 12.1M (19). 1.7k (417). 1.82% (1109). 1.1k (773). 3.95% (336).

Instagram 120

Instagram Fashion Sports Pinterest 120

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. More recently, their blog talked about the new era of retail, which is also pandemic-related.” The thing about TikTok, it requires a ton of creativity – you must be wildly creative, use a ton of resources, have a script, a plan to shoot and produce it.

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. And, these four women are sure to pave the way for more inclusion and diversity across the creative industry in Minneapolis and St. Sure, she manages what’s likely a fairly large PR/comms budget that impacts many in our field.

Agency 78

Agency Trends Social Media Local 78

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). I’m mainly responsible for the business operations side of Alice Riot: sourcing, finance, legal, etc. What drove your decision to look outside the PR field for employment?

Apparel 106

Apparel Public Affairs Training Corporate 106

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

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Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MAY 11, 2020

Use internal insights for leadership content. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. Executives like these truly put the “leader” in thought leadership! RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER.

Conference 156

Conference Employee Retail Trends 156

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I think the problem with a lot of stuff that’s called thought leadership is it’s really not differentiating or original, and it’s not gonna break through,” Fox said. “If

Strategy 108

Strategy How To Content Marketing Analysis 108

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. I feel like I drank the “koolaid.” What do I do? Arik, that is a good question.

Social Media 60

Social Media Data Measurement Analytics 60

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 109

Local Crisis Management Internal International 109