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Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135
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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Don’t fear the vertical.

Retail 368
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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How PR Teams Can Use ChatGPT

ImPRessions - Crenshaw Communications

For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. For example, ask for a list of publications that cover retail. The more details you provide ChatGPT, the better.

Retail 156
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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Other key takeaways from October.

Twitter 148
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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning.

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Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Provide strong guidance and leadership to junior-level staff. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. . research, duties and projects as required.

B2B 291