Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JULY 10, 2020

The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Marketing Smarts. This weekly podcast features in-depth interviews with smart marketers from all walks of life. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Advertising 332

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Other key takeaways from October.

Twitter 148

Twitter Brand Branding Retail 148

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

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Study Brand Branding B2C 170

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 119

SEO Automotive YouTube Video 119

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. First off, brief your executive leadership on social,” says Arik. Influencer Marketing Goes Beyond Selling. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedIn. How did they meet? Her podcast, Growing Social Now, launched in 2021.

How To 52

How To Engineering System Insurance 52

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. Becoming a brand architect. She refers to it as being a brand architect for her clients.

Meeting 62

Meeting Course Retail Media Relations 62

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. leadership team members and their degrees: Nick Caton, U.S.

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Education Financial Transportation Engineering 126

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. Some of the worst PR and marketing blunders have been the result of a disconnect between company culture and brand strategy ( United Airlines , anyone?). And both together hold significant bearing over the success of your marketing and PR strategies. .

Customer Service 84

Customer Service Company Strategy Communications 84

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Sword and the Script

MARCH 7, 2017

Retail: $75,000. Marketing Strategy: The Looming Knowledge Crisis. A useful vertical market benchmark is the 2017 IT Tech Marketing Salary guide by Mondo, which puts a director of digital marketing, the closest comparable in my estimation, in a range between $115,000 and $145,000. Arts/Entertainment: $82,500.

Survey 73

Survey Corporate Comparison Financial 73

Cision

APRIL 8, 2015

James, marketing director at The Curtis Group takes that idea one step further. Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I He spent a great deal on marketing and promotion,” she says. Image: Phillip Capper ( Creative Commons ).

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Writing Retail Content Marketing Groups 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. Janet Swiecichowski, vice president, CEL Marketing. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). Laura King, founder, Marketers Community.

Agency 78

Agency Trends Social Media Local 78

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

PR in High Definition

OCTOBER 28, 2021

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. But it’s still not something the average person comes across in their daily routine – this is the metaverse’s challenge at the moment.

Communications 62

Communications Wikipedia Meeting Technology 62

ImPRessions - Crenshaw Communications

MAY 11, 2020

Any B2B PR pro is familiar with market research done by third-party research and analyst firms like Gartner, Forrester and others. And many of these firms offer vast market experience and influence, partnering with them for a bespoke research project comes at a premium price. . Use internal insights for leadership content.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Even with ongoing consolidation in the market, adtech PR has been a key growth opportunity for our business. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. CHRIS HARIHAR, PARTNER.

Conference 156

Conference Employee Retail Trends 156

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. We met a couple years ago through MIMA when you were volunteering on the marketing committee. What’s the most interesting component of social media marketing right now? What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133