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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. YouTube digital marketing. They also need paid amplification.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

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What to Pitch in October

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Employee Ownership Month. But get creative. It’s almost October. What are you going to pitch the media in October? Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month.

Pitching 130
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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 139
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Three Digital Marketing Strategies for the Ages

5W PR

What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. This isn’t merely a cost-cutting strategy on the part of GoPro.

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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S. Signal AI rolled out a new website and logo.

Instagram 141
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Is the PR industry missing the boat with influencer marketing?

Communications Conversations

YouTube became more of an actual channel vs. a place were people dumped useless video content. They’re showing up at employee events. But the lack of foresight and creativity I see in these comments leave me to believe PR may be missing the boat. Then, in the mid-2010s everything changed. Instagram blew up.

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