Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. She names more than a dozen functions including, the communicator, the creative and the technologist. If you can’t link content marketing to the business objectives, it doesn’t matter if you can center a YouTube video in WordPress with HTML code.

Marketing 72

Marketing Employee Survey Social Media 72

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48