Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ).

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept. Understanding your audience and developing a creative idea that connects and engages with them will affect the preferred length.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat.

Marketing 78

Marketing Publicity Survey Study 78

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

FEBRUARY 29, 2016

Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. 8: Ability to write clearly for external AND internal audiences. That often includes writing for external audiences in a traditional PR sense, but also writing for internal, employee audiences.

Analytics 60

Analytics Instagram Mobile Employee 60

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. The story generated millions of positive news impressions for the brand and this truly special employee.”. Take a look….

Print 60

Print Media Travel Wireless 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JUNE 21, 2017

These brands understand that, in order to tap into the Man Repeller fanbase, they have to hand over creative control and allow for videos to be created in a style that is consistent with the website’s unique voice. minute videos averaging between 250,000-750,000 YouTube views act as a quieter kind of self-promotion. Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches. About Rohan Ayyar.

Media 40

Media Employee Pitching Data 40

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. Internally, everyone goes “yeah, our sales are up!”. What are you going to do that really helps me?’

Brand 48

Brand Branding Advertising Advertising 48

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

NOVEMBER 20, 2014

You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. Intern – it’s never too early to get an internship. We all Google potential employees these days. You might as well start doing it now. The same goes for a prospective employer.

Journalism 52

Journalism Sports Writing Meeting 52

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. Use Your Imagination.

Web 40

Web Pitching Local Report 40

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The root of the problem is always internal. She write, speaks, and advises on internal communication.​.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Focus on employee education and advocacy. Get creative with compliance. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111