Communications Conversations

NOVEMBER 4, 2016

Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is).

Writing 60

Writing Marketing YouTube Creativity 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Social commerce revolves around meeting your customers right where they hang out.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Advertising is a distant third. Employee engagement surveys: 36%. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept. Understanding your audience and developing a creative idea that connects and engages with them will affect the preferred length.

Video 100

Video Brand Branding Content Marketing 100

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. of employees worked from home during the pandemic. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. based marketing and advertising professionals for the survey. She names more than a dozen functions including, the communicator, the creative and the technologist. 3) The Power of Employee Advocacy. That single employee was Mr. Miller.

Marketing 72

Marketing Employee Survey Social Media 72

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Konnect Agency

MAY 15, 2020

Unlike YouTube and Instagram, TikTok is not yet dominated by micro-celebrities, though they do exist. In keeping with this trend, digital marketers should ensure that brand campaigns allow for creative content as viral videos are typically not overly branded and based on unique concepts.

Viral 52

Viral Video Social Media Creativity 52

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression. Keep reading to find out.

Travel 72

Travel Retail Instagram YouTube 72

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video.

Film 48

Film Marketing YouTube Advertising 48

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Check out our Launching Your Business series on YouTube for more practical advice.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. 10: Identifying and collaborating with influencers from Instagram to YouTube to bloggers.

Analytics 60

Analytics Instagram Mobile Employee 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches.

Media 40

Media Employee Pitching Data 40

MaccaPR

MARCH 14, 2016

With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. And I thought — these are the consumer impressions those advertisers are making! I love advertising, but I can see most consumers saying, “please don’t make me watch this ad.”. Your thoughts? “I

Brand 48

Brand Branding Advertising Advertising 48

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers.

Publicity 164

Publicity Ethics Data Community 164

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. GB in size, Facebook has become a very important video hub as well (although in a less discoverable way than YouTube). Able to host videos up to 1080p (HD) resolution and up to 2.3 Third-Party Integration.

Facebook 48

Facebook Video Groups Creativity 48

Stephen Waddington

FEBRUARY 12, 2019

In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube. Organisations seek to engage with these new influencers and secure their third-party endorsement and the reach of their network.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. The social organism evolves through memes and grows when you allow users to be creative with your content. And, guess what, it’s crazy accurate.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And a good intern can eventually turn into a good employee. And when you get set up, don’t simply advertise your services. Use Your Imagination.

Web 40

Web Pitching Local Report 40