Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. YouTube: How many views do they get?

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Check out our Launching Your Business series on YouTube for more practical advice.

Insurance 110

Insurance Insurance Banking Groups 110

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Be flexible and creative. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Unfortunately the same isn’t true for local media. It’s critical to cutting through a cluttered media environment.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

MARCH 14, 2016

You worked with legendary national agencies like Leo Burnett, Saatchi & Saatchi and McCann Erickson, along with local firms like Zeus Jones. Your goal is to tell your brand story in a way that surprises, delights, intrigues or provokes me, in a creative format that I’ve never seen before.”.

Brand 48

Brand Branding Advertising Advertising 48

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. YouTube: How many views do they get?

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Are you a member of your local Chamber of Commerce? And a good intern can eventually turn into a good employee. A story that wouldn’t have a chance on the national news just might be a perfect fit for the local paper. And don’t forget local promotions. Use Your Imagination.

Web 40

Web Pitching Local Report 40

MaccaPR

NOVEMBER 10, 2015

An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. The social organism evolves through memes and grows when you allow users to be creative with your content. And, guess what, it’s crazy accurate.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

NOVEMBER 20, 2014

You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. We all Google potential employees these days. Most junior employees get the biggest bump in salary going from their first job to their second. You might as well start doing it now.

Journalism 52

Journalism Sports Writing Meeting 52